sampling methods Flashcards
TYPES of SAMPLING
- random
- opportunity
- systematic
- stratified
- self-selected
RANDOM SAMPLING
EVERYONE in the POPULATION has an EQUAL CHANCE of being studied
(+) UNBIASED
(-) takes a LONG TIME
OPPORTUNITY SAMPLING
RECRUITING PPL who are MOST CONVENIENT
(+) EASY + QUICK
(-) BIASED, not representative
SYSTEMATIC SAMPLING
EVERY nth PERSON is CHOSEN eg every 3rd person
(+) UNBIASED, objective system
(-) NOT TRULY UNBIASED, unless you select number using LOTTERY METHOD
STRATIFIED SAMPLING
DIVIDING the population into SUBGROUPS then SELECTING a SAMPLE from each
(+) REPRESENTATIVE of a TARGET POPULATION
(-) TIME CONSUMING to IDENTIFY SUB-GROUPS
SELF-SELECTED SAMPLING
ADVERTISE for VOLUNTEERS
(+) ACCESS to VARIETY of POPULATION, MORE REPRESENTATIVE + LESS BIASED
(-) VOLUNTEER BIAS