Sound and Image Flashcards
Telegraph technology continued to develop . . .
Telephone Teletype Stock market ticker Facsimile Radio Television Internet
Print Culture gives way
Visual Culture
Quick/near instantaneous
“medium is the message”
Suitable for flashing of messages
Information constantly updated
Telegraph
Space Biased
Slow; takes time to read and write
“medium is the message”
Suitable for careful analysis of information
Information permanent
Burning books taboo
Time Biased
a logical orderly system
sequential
need context of what comes before and after
Language
isolates images from context
makes things visible in a different way
Photograph
“The purpose of art is to impart the sensation of things as they are perceived and not as they are known. The technique of art is to make objects ‘unfamiliar’, to make forms difficult, to increase the difficulty and length of perception because the process of perception is an aesthetic end in itself and must be prolonged.”
“Art as Technique” (1917)
http://www.vahidnab.com/defam.htm
“Defamiliarize”
Viktor Shklovsky