Ch 9 Summary

Question 1

from the French word “storehouse”

Answer 1

magazine

Question 2

exposed unfair business practices and corruption in government

became less popular after WWI

reporters who used a style of early-twentieth century investigative journalism that emphasized a willingness to crawl around in society’s muck to uncover a story.

Answer 2

Muckrakers

Question 3

often prominently featured photojournalism

Answer 3

general-interest magazines

Question 4

the use of photos to document events and people’s lives.

Answer 4

photojournalism

Question 5

the total number of people who come into contact with a single copy of a magazine.

Answer 5

pass-along readership

Question 6

online-only magazines

Answer 6

Webzines

Question 7

a computer technology that enables an aspiring publisher/editor to inexpensively write, design, lay out, and even print a small newsletter or magazine

Answer 7

desktop publishing

Question 8

types of editions

Answer 8

regional editions, split-run editions, and demographic editions

Question 9

magazine subscriptions that automatically renew on the subscriber’s credit card.

Answer 9

evergreen subscriptions

Question 10

publishing glossy high-end catalogs

Answer 10

magalogs

Question 11

self-published magazine

Answer 11

zines

Question 12

Historically, magazines have offered the FLEXIBILITY to provide more analysis and insight into society than other media outlets.

This has often been of great benefit to a democratic society. Unfortunately, the business needs of the magazine industry have also meant READERS were viewed first as a COMMODITY for advertisers, and second as members of society.

At the same time, magazines have arguably had MORE FREEDOM than other media to encourage and participate in democratic debates, with more voices in the marketplace than broadcast or cable television channels, the ability to unite dispersed groups of readers, and a reduced pressure to meet deadlines.

Answer 12

Magazines in a Democratic Society