Socio-Cultural Flashcards
1
Q
Conformity
A
Asch (1956)
2
Q
Social Identity Theory
A
Tajfel (1971)
3
Q
Asch (1956) Aim & Experiment & Participants
A
- to determine the power of social influence to result conformity
- laboratory experiment
- 123 male students
4
Q
Asch (1956) Method
A
- participants were told they were partaking in a vision study
- during the study there was a group of actors and 1 naive participant
- the participants were told to match the length of 1 line to 3 different lines
- actors would all plan to say the same clearly incorrect option
5
Q
Asch (1956) Results
A
- 75% of participants conformed at least 1 once to the incorrect answer of the rest of the group
- 25% never conformed
6
Q
Asch (1956) Implications
A
- people may go aganist their better judgment to be accepted by the group and conform
7
Q
Tajfel (1971) Aim & experiment & participants
A
- investigate out-group prejudice after arbitrary placement into groups
- laboratory experiment
- 64 boys — aged 14 to 15
8
Q
Tajfel (1971) Method
A
- participants were asked to estimate the number of dots within an area, and were placed into groups based on whether they overestimated the no. Dots or underestimated
- each participant was tested by asking to reward certain amount of money to their in-group which was connected to a certain about of money to the out-group
- these options were shown in matrices with 2 main conclusions
(1) most in-group profit, w/ more money given to out-group
(2) maximum difference between in & out group’s profit, however, this was the lowest possible amount in-group would receive
9
Q
Tajfel (1971) Results
A
- the boys would consistently choose option 2, giving the least money to their in-group, to disadvantage out-group at any cost
10
Q
Tajfel (1971) Implications
A
- even when there is no reason for out-group discrimination, people are still inclined to in-group favouritism
