SocialPsych2 Flashcards
Norman triplett
published first study of social psychology, investigated effect of competition on performance
William McDougall
1 of first textbooks on social Psych
E.H. Ross
1 of first textbooks on social Psych
Verplank
social approbal influences behavior- conversation changes by feedback
Reinforcement Theory
behavior motivated by anticipated rewards
Social Learning theories
Bandura, challenged early reinforcement theories
Role Theory
aware of social roles, behavior follows
Attitudes
Cognition or beliefs, feelings, and behavioral predisposition
Balance Theory
Fritz Heider, how 3 things relate, harmony or stress
Free Choice Dissonance
Free and equal decision, creats post-decision dissonance
Spreading of Alternative
Highlight positives of chosen, negatives of unchosen to remove dissonance
Forced Compliance Dissonance
Forced into behavior inconsistant with belief (by reward or punishment)
Insufficient justification effect
reduce dissonance by changing internal cognition if external justification is minimal
Self Perception Theory
Daryl Belm, When attitudes are weak or ambiguous, observe behavior and atrribute an attitude to self
Overjustification effect
Rewarded heavily for something initially enjoy, may not enjoy any longer
Carl Hovland
Attitude change through persuasion: communicator, communication, environment
Hovland’s Model
Credibility important, submarine report
Sleeper effect
Overtime, low-credibility source has greater influence, while highly credibile source is diminished
Elaboration likelihood model of persuasion
Petty and Cacioppo, central & peripheral routes to persuassion
Central Route to Persuasion
care deeply, closely evaluate argument by developing counterarguments
Peripheral Route to persuassion
Don’t care as much, strength of argument not important, who, how, and where important
William McGuire
Analogy of Inoculation, resistance to persuasion
Cultural truisms
Beliefs that are seldom questioned, vulnerable to attack because not use to defending