Social Studies Chapter 7 Quiz (Consumerism) Flashcards
Advertising
Stuff that companies do to make people notice and want to buy their products/services.
Bandwagon Effect
When people do something just because everyone else is doing it.
Boycott
A decision by consumers to stop buying a product or service is a way to bring about change.
Budget
A plan for how much money you have and how you’re going to spend it.
Consumer Spending
The amount of money people spend on buying stuff.
Total money spent on final goods and services by individuals and households for personal use and enjoyment in an economy.
Plays an important role in mixed and market economies.
Consumerism
The idea is that buying and having more stuff makes life better.
An economic theory that links prosperity to consumer demand for goods and services and that makes consumer behaviour central to economic decision-making.
Emotional Appeal
Trying to make you feel something so you’ll want to buy something.
Glittering Generalties
Using fancy words to make something sound really good, even if it’s not that special.
Gross Domestic Product (GDP)
All the money is made from selling stuff and services in a country in a year.
Identity
Who you think you are, what you believe, and what makes you, you.
Marketing
Ways companies use to sell their products and make you want them.
Plain Folks Appeal
When something is shown as being just like what regular people use or do.
Prosperity
When everything is going pretty well, and people have enough money and stuff.
Regionalism
When people stick to things from their own countries or communities.
Scientific Appeal
Using science stuff to make something seem better or more true.
Testimonials
When people say how much they like something to convince others to buy it too.
5 Factors that guide consumer behavior
- Identity
- Health & Safety
- Jobs
- Environment
- Marketing
Identity
Beliefs and values that determine individual choice of products.
What do you consider important to your quality of life?
Health & Safety
Influences of health and safety that inform consumer decisions. Some choices are controlled by consumers, others are influenced by the government (Ex. Laws that make products illegal or limit quantities)
Jobs
When buying a product, you connect to a chain of people and their jobs.
The consumer’s choice is part of what keeps them employed.
Environment
Choices a consumer makes that affect the air, water and land that Canada & .U.S. has laws and programs related to consumer behaviour and the environment.
Ex. Both governments have banned leaded gasoline, because of the harmful effects of lead on human health and the environment
Marketing
Strategies to promote products or services, attract customers, and drive sales through different media like television, social media and print.
Both Canada & the United States have legislation that affects what ads can say and can’t (Ex. ads can’t make false or misleading claims about products and services.)
In Canada, rules about advertising come under the Competition Act. The Competition Act aims to uphold competition among producers by ensuring business practices.
6 techniques that advertisers use to sell products
- Bandwagon Effect
- Emotional Appeal
- Glittering Generalties
- Plain Folks Appeal
- Testimonials
- Scientific Appeal
Bandwagon Effect
Encourages you to buy a product or service because everyone else is.
Ex. 70% of youth are drinking Nuka
Cola
Emotional Appeal
Uses a strong emotional language that connects with your fears and desires.
Ex. $1 from all sales will be donated to children’s charities.
Glittering Generalties
Relates the product or service to words or images that promise everything, but deliver little or nothing.
Ex. Fragrance product: “Experience
the magic.”
Plain Folks Appeal
Relates a product or service to the experience of ordinary folks.
Ex. “All Canadians have to deal with tax pain.”
Testimonials
Uses celebrities or experts to speak for a product.
Ex. -zendaya’s Shake at Shake Shack
Adidas- Anthony Edwards 1
Scientific Appeal
Uses statistics or scientific data to
persuade consumers to buy a product or service.
Ex. ‘9 out of 10 dentists favor
Brushwell toothpaste’
