Social Studies Chapter 7 Quiz (Consumerism)

Question 1

Advertising

Answer 1

Stuff that companies do to make people notice and want to buy their products/services.

Question 2

Bandwagon Effect

Answer 2

When people do something just because everyone else is doing it.

Question 3

Boycott

Answer 3

A decision by consumers to stop buying a product or service is a way to bring about change.

Question 4

Budget

Answer 4

A plan for how much money you have and how you’re going to spend it.

Question 5

Consumer Spending

Answer 5

The amount of money people spend on buying stuff.
Total money spent on final goods and services by individuals and households for personal use and enjoyment in an economy.
Plays an important role in mixed and market economies.

Question 6

Consumerism

Answer 6

The idea is that buying and having more stuff makes life better.
An economic theory that links prosperity to consumer demand for goods and services and that makes consumer behaviour central to economic decision-making.

Question 7

Emotional Appeal

Answer 7

Trying to make you feel something so you’ll want to buy something.

Question 8

Glittering Generalties

Answer 8

Using fancy words to make something sound really good, even if it’s not that special.

Question 9

Gross Domestic Product (GDP)

Answer 9

All the money is made from selling stuff and services in a country in a year.

Question 10

Identity

Answer 10

Who you think you are, what you believe, and what makes you, you.

Question 11

Marketing

Answer 11

Ways companies use to sell their products and make you want them.

Question 12

Plain Folks Appeal

Answer 12

When something is shown as being just like what regular people use or do.

Question 13

Prosperity

Answer 13

When everything is going pretty well, and people have enough money and stuff.

Question 14

Regionalism

Answer 14

When people stick to things from their own countries or communities.

Question 15

Scientific Appeal

Answer 15

Using science stuff to make something seem better or more true.

Question 16

Testimonials

Answer 16

When people say how much they like something to convince others to buy it too.

Question 17

5 Factors that guide consumer behavior

Answer 17

1. Identity
2. Health & Safety
3. Jobs
4. Environment
5. Marketing

Question 18

Identity

Answer 18

Beliefs and values that determine individual choice of products.
What do you consider important to your quality of life?

Question 19

Health & Safety

Answer 19

Influences of health and safety that inform consumer decisions. Some choices are controlled by consumers, others are influenced by the government (Ex. Laws that make products illegal or limit quantities)

Question 20

Jobs

Answer 20

When buying a product, you connect to a chain of people and their jobs.
The consumer’s choice is part of what keeps them employed.

Question 21

Environment

Answer 21

Choices a consumer makes that affect the air, water and land that Canada & .U.S. has laws and programs related to consumer behaviour and the environment.

Ex. Both governments have banned leaded gasoline, because of the harmful effects of lead on human health and the environment

Question 22

Marketing

Answer 22

Strategies to promote products or services, attract customers, and drive sales through different media like television, social media and print.

Both Canada & the United States have legislation that affects what ads can say and can’t (Ex. ads can’t make false or misleading claims about products and services.)

In Canada, rules about advertising come under the Competition Act. The Competition Act aims to uphold competition among producers by ensuring business practices.

Question 23

6 techniques that advertisers use to sell products

Answer 23

1. Bandwagon Effect
2. Emotional Appeal
3. Glittering Generalties
4. Plain Folks Appeal
5. Testimonials
6. Scientific Appeal

Question 24

Bandwagon Effect

Answer 24

Encourages you to buy a product or service because everyone else is.

Ex. 70% of youth are drinking Nuka
Cola

Question 25

Emotional Appeal

Answer 25

Uses a strong emotional language that connects with your fears and desires.

Ex. $1 from all sales will be donated to children’s charities.

Question 26

Glittering Generalties

Answer 26

Relates the product or service to words or images that promise everything, but deliver little or nothing.

Ex. Fragrance product: “Experience
the magic.”

Question 27

Plain Folks Appeal

Answer 27

Relates a product or service to the experience of ordinary folks.

Ex. “All Canadians have to deal with tax pain.”

Question 28

Testimonials

Answer 28

Uses celebrities or experts to speak for a product.

Ex. -zendaya’s Shake at Shake Shack
Adidas- Anthony Edwards 1

Question 29

Scientific Appeal

Answer 29

Uses statistics or scientific data to
persuade consumers to buy a product or service.

Ex. ‘9 out of 10 dentists favor
Brushwell toothpaste’