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Marketing > Social Responsability > Flashcards

Social Responsability Flashcards

1
Q

Corporate Social Resposability

A

-Philanthropic
-Ethical
-Legal
-Economic

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2
Q

Environmental Marketing

A

-Green Market
-Environmentalization

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3
Q

Sustainable Marketing

A

-Cut Costs
-Sustainability Vision
-No Consumerism

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4
Q

Environmental Marketing Strategy

A

Tactical Greening
Quasi-strategic greening
Strategic greening

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5
Q

Environmental Marketing strategies

A

-Eco efficiency
-Beyond compliance leadership
-Eco branding
-Environmental cost leadership
-Value innovation

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6
Q

Benefits

A

-Favorable public opinion
-Loyal customers

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7
Q

Ethical and sustainable issues

A

-Sustainbale design
-Triple bottom line (TBL)
-Supply chain design and management

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