Promotional Strategies Flashcards
1
Q
Promotional Mix
A
-Advertising
-Sales ProMotion
-Personal Selling
-Public Relations
2
Q
Advertising
A
Non personal communication paid by an sponsor
3
Q
Sales Promotion
A
Coupons, rebates, samples, contests, sweepstakes
4
Q
Personal Selling
A
Direct Communication between sales person and customer
5
Q
Public Relations
A
Annual Reports, Publicity
6
Q
Crisis Management
A
Marketers should communicate to stakeholders as quickly as possible
7
Q
Budgeting Strategies
A
-Affordable Method
-Percentage of Sales Method
-Objective and task Method
