Marketing Flashcards
1
Q
Components of Marketing
A
-Creating Value
-Communicating Value
-Delivering Value
2
Q
History of Marketing
A
-Product Orientation (1920)
-Sales Orientation (Great depression)
-Marketing Concept (1950)
3
Q
Value is created when
A
Consumer wants and need
4
Q
Marketers strive to turn needs into
A
Wants
5
Q
The marketing mix
A
-Product
-Place
-Price
-Promotion
6
Q
Price
A
Relates to the value consumers place on the product
7
Q
Place
A
Distributing to where consumers can buy and consume without difficulty
8
Q
Promotion
A
Advertising, sales promotion, personal selling, public relations
9
Q
Marketing Analytics
A
Evaluate the success of marketing initiatives by measuring performance using business metrics.
10
Q
Ethics
A
AMA Code of Ethics
