Marketing Research And Analytics

Question 1

Marketing Research

Answer 1

Organizational Activity that links consumer, costumer and public to the marketer

Question 2

Parts of the Marketing Research

Answer 2

1- Define the problem
2- Develop a research plan
3- Collect Data
4- Analyze the data
5- Present Results, Take Action

Question 3

Types of Developing a Research Plan

Answer 3

-Exploratory Research (Insights of what might help the firm)
-Descriptive Research (Consumer Behavior)
-Casual Research (Hypotheses)

Question 4

Types of Data

Answer 4

-Primary Data (Specifically for the Research)
-Secondary Data (Collected from alternative resources)

Question 5

Neuromarketing

Answer 5

-Heatmaps
-Microexpressions