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Marketing > Digital Marketing And Social Media Marketing > Flashcards

Digital Marketing And Social Media Marketing Flashcards

1
Q

Categories of Media Investment

A

-Paid Media
-Owned Media
-Earned Media

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2
Q

Search marketing

A

-First Moment of truth
-Second Moment of Truth
-Zero Moment of Truth

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3
Q

Techniques

A

-Search Engine Optimization
-Search Engine Marketing

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4
Q

Content Marketing

A

-User generated content
-Branded Content
-Expert Content

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5
Q

Types of Branded content

A

-Blog
-White pape
-Email marketing
-Webinars
-Virtual trade shows
-Video Marketing

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6
Q

Digital Marketing Metrics

A

-Dashboards
-Website Analysis
-Content Performance

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