Social Psychology rd2 Flashcards
What are the types of social influences?
Conformity, Obedience and Compliance
What are the types of social influences?
Conformity, Obedience and Compliance
What is conformity?
A change in behavior produced by influence of others (usually peers) - do as others do
What is obedience?
A change in behavior produced by commands of authority - do as others command
What is the compliance?
a change in behavior produced by a direct request from another person - do as others want
Is conformity good or bad?
Neither.
- can carry a negative implication in Western cultures (bad)
- other people provide critical information (good)
What are the subsets of conformity?
Informational social influence and Normative social influence
What is informational social influence?
conformity motivated by using others as information to guide behavior, because we believe they are correct - motivation of being correct
Why do people conform?
- sometimes we don’t know what to do/think -> conform because we believe they are correct/ search for accuracy; others as a sources of information
- sense of belonging to groups fundamental to well being - don’t want to ostracized; fitting in
Informational social influence can lead to
Private acceptance - internalization or genuine belief that source is correct
Public compliance - going along with others in public but not truly believing in the correctness of belief
When do informational social influence occur in?
Situation is ambiguous, situation is a crisis and other people are expert
We tend to fall for informational social influence when what is being emphasized?
When importance of being accurate is emphasized - Eyewitness ID task - one grp told task is super important and the other grp is low important -> the group that was told task is super important, more susceptible to normative influence- high important = conformed 51% and low importance = conformed 35%
What is the Asch Line experiment?
6 Ps, subject was in the next to last position - but all him choose the same wrong line
What is the IV of the Asch Line experiment?
Confederate’s response
What is the DV of the Asch Line experiment?
Participants’ response
What are the results of the Asch Line experiment?
- went along with the incorrect majority 37% of the time
- 25% refused to agree with any of the incorrect group judgement
- 50% went along on at least half of the critical presentations
What is the significance of the Asch Line experiment?
People conform a lot more than they should; shows Normative Social Influence
What is the normative social influence?
Using other’s actions or comments as guide for how to fit in and avoid disapproval or social sanctions/ conforming to be liked or accepted
How strong is normative social influence?
Surprisingly strong - occurs even with strangers and stakes are high + we tend underestimate power of normative influence
What happens when we resist normative social influence?
Jonny Roco experiment - the confederate would have a deviate opinion (context: punishment for bad behavior) - group tries to win him over at first then group ignores him
When will people conform to normative social influence?
Social impact theory - strength, immediacy, number
What does strength refers to the social impact theory?
strength of group’s importance - the more important a group is to us, the more likely we are to conform to its normative pressures
What does immediacy refers to the social impact theory?
Immediacy of the group - the closer a group is to us physically, more likely to conform to its normative pressures
What does number refers to the social impact theory?
Influencing effect increases until about 4 people, then stable
What happens if the group grows larger (Applies to all sorts of influence)
conformity increase as number of people increases but once group reach 4 or 5, conformity does not increase much
What determines a group is important (normative social influence)
Normative pressure are much stronger when they come from people whose friendship, love and respect are important to us - large cost to losing this love and respect
Highly cohesive groups make less logical decisions because they seek to avoid conflict (groupthink)
What is the extension of Asch’s line experiment?
6/7 give incorrect answer, 1 give correct answer - subject now had an ally
Conformity dropped from 32% to 6%
What are people conforming to?
Norms - implicit or explicit guidelines on what is appropriate behavior
What are the two types of norms?
Descriptive norms and Injunctive norms
What are descriptive norms?
doing what others are doing, deals with public behavior of others as a basis for out own behaviors - both informational and normative social influence deals with you observing the behaviors of others, and matching your behavior
What are injunctive norms?
what you should do - private in nature; not government as much as actual behaviors of other - reliant on morals and culture
What does obedience to authority mean?
People often comply with social pressures to conform - obedience is powerful, universally values norm as we are socialized from childhood to obey authority figures who seem legitimate even when no one is present - can have serious and dangerous consequences
What is the milgram obedience experiment
Participants assigned to be teacher, instructed to deliver punishments to learner + learner says he has a heart condition - teacher would shock learner everytime go wrong (15 to 450 volts)
What is the IV of the milgram’s obedience experiment?
The presence of the authority
What is the DV of the milgram’s obedience experiment?
the compliance of the participants
What is the results of the Milgram’s obedience experiment?
62.5% of participants delivered the max, 450 volts
What are other reasons we obey?
conforming to the wrong norm - continued to follow ‘obey authority’ when it was no longer appropriate - at cost of harming another
What is the significance of the Milgram’s obedience experiment?
willingness of individuals to follow the orders of authorities when those orders conflict with the individual’s own moral judgment
- experiment was fast paced, complex
- self-justification - small,gradual shock increases
- loss of personal responsibility
Are people “inherently evil”?
Milgram ran another set of studies as experimenter told participants they could chose any level of shock to give the learner
- participants choose to give very mild shocks; only 2.5% of participants gave max shock
Most people do not have evil streak when given the opportunity - social pressures can combine in insidious ways to make humane people act in an inhumane manner
What are the 6 key of principles of compliance?
Reciprocity, authority, social proof, commitment & consistency, liking and scarcity (RASCALS)
What is reciprocity?
one should be more willing to comply with a request from someone who has previously provided a favor or concession
Why do people reciprocate in terms of group processes?
Social debt: people try to avoid it; causes discomfort
Will agree to perform a return favor that is larger than the one they received and will avoid asking for a favor if they will not be able to repay it
What is social proof?
Use of normative social influence - convince people the behavior is popular
What is commitment and consistency?
Use of cognitive dissonance; low balling and foot-in-the-door and door in the face (request smth huge and then ask something smaller to looks more reasonable)
What is liking?
we trust people you like; we are more persuaded by people why like
What is scarcity?
we should try to secure those opportunities that are scare or dwindling
Why do people engage in scarcity in compliance
Heuristic: value - fear that we miss out of getting something and that something may be valuable
Combines psychological reactance theory and social proof
E.g. limited number technique, fast approaching deadline technique
What is the Robber’s Cave experiment - 1961?
Camp in Oklahoma, where 22 White 5th grader boys wer randomly split between groups (Eagles and Rattlers) and asked to do tasks that involved competing and cooperation
What is the IV the Sherif’s Robber’s Cave experiment
The task at hand (competition or cooperation)
What is the DV of the Sherif’s Robber’s Cave experiment?
The reaction of the groups
What is the result of the Sherif’s Robber’s Cave experiment?
When put in competition, groups started name calling & antagonizing each other e.g. refused to eat with members of other group
When put in cooperation, all group based animosity went away
What is the significance of the Sherif’s Robber’s Cave experiment?
Stereotypes/prejudice is easy to ignite
Contact hypothesis: cooperation interpersonal contact between groups can reduce prejudice
What is social facilitation?
show an increased level of effort as a result of the real, imagined, or implied presence of others
What is the history of social facilitation
Normal Triplett - found that there are psychodyamogenic factors in pace making and competition (boys reeled motor faster when another competing boy + bicyclist go faster when competing) -> Floyd Allport renamed it to social facilitation and Robert Zanjoc revived interest in social facilitation
What is the Drive Theory of Social Facilitation
Coactive (doing the same task) or evaluative (being judged) of others -> increases arousal -> increases likelihood of a dominant response. If task is easy, well-learned -> performance increasing BUT if task is difficult, poorly learned -> performance decreases (social inhibition)
What the are the 3 possible reasons explaining the drive theory of social facilitation?
Compresence, Evaluation apprehension and Distraction-conflict
What is the Compresence explanation for social facilitation?
presence of an others competing enhances the emission of dominant responses
What is the Evaluation Apprehension explanation for social facilitation
Being evaluated is arousing, and the presence of others implies
potential evaluation.
But If you can make such that others are present but clearly can’t
evaluate, social facilitation should disappear
What is the Distraction-Conflict explanation for social facilitation?
The presence of others is distracting, and being distracted is arousing -> distraction (despite being non-social) alone should be sufficient to cause social facilitation
What is social loafing?
Trying less hard when working collectively than when working coactively (or individually)
What is the history of Social loafing?
Ringelmann effect - studied when men pulled on a rope (alone vs 7 others - notice results not consistent
Steiner disagree: its incoordination not psychological
Ingham, Levinger, Peckham, & Graves: No, it’s psychological - did the test again where men is blindfolded and led to believe they were pulling in a group but always alone - same result
What is the theory behind social loafing?
Collective presence of others - lead to decreasing arousal -> decrease likelihood of dominant response and in turn:
IF task is easy, well learned - performance falls
IF task is difficult, poorly learned - performance rises