Misinformation Management Flashcards
What is disinformation?
Information that is false and deliberately fabricated to mislead persons, social groups, organisations or countries
What is misinformation?
Information that is false or inaccurate - not necessarily created with the intention of causing harm
What is the general linear of communication?
Source> Encoding > Message > Medium > Decoding > Receive > Feedback to the Source
- Noise/interference (environment) - Human bias, physical noise (distraction), authority’s opinion, emotional state, cognitive dissonance, culture and values, physiology (hunger, physical state)
- Moreover, feedback is not necessarily answered back by the source (verbal and non verbal cues)
What are the levels of communication from the top to the bottom?
Mass Communication (all of society)
Institutional (government bodies, corporations)
Intergroup (Between communities)
Intragroup (family, friends)
Interpersonal (Dyads; between 2 or 3 people)
Intrapersonal (cognitive processes, human bias)
What are some examples of the power of media?
Payne Fund Studies: Movies came out and public fear on violence -> study of how movie effect children’s behavior -> fuelled fear and there was public outcry -> reason why we have censorship in movies/age rating
The War of the Worlds by H.G. Wells
- >Made a radio programme from this book where they put realistic sound audio, fake interviews of people being attacked by martians/aliens ->Although, they had a disclaimer at the front but most people tuned in the middle of the program and thought it was real -> People in the US really thought it was real and caused so much panic, people were fleeing their houses, calling to check on their loved ones
What is the hypodermic needle (Magic Bullet) Theory?
Messages are directly received and accepted by receivers, like an injection
What is the Propaganda theory?
Systematic and manipulative use of media and communication to influence audiences
What is the two-step flow theory?
Influence is indirect; flowing first to opinion leaders, who then go on to influence the masses
What does it mean that media can be an agent for moral panic?
by creating public “folk devils” as scapegoats for symbolic crusades so as to mobilise (manipulate) broad constituencies through anger and demagoguery
What are the different opportunities and challenges the different levels of communication present?
Higher: Fewer players, Broad content, Highly regulated, Greater influence
Lower: Many players, High fragmentation, Harder to regulate, Less influence
What is gatekeeping?
selection of events and stories on the grounds of “newsworthiness” and other criteria
- Power to decide what people can consume and the interpretation of media
How do they decide what to gatekeep in media?
- Organizational (bureaucracy, routines,) and ideological (religious, cultural influences) values
- Most news media tend to “agree” tacitly on what issues are important - all said/show the same thing e.g. When Trump was president
What is agenda setting?
The power to structure issues and discourse.
- A process of media influence (intended or unintended) by which the relative importance of news, issues and persons in the public mind are affected by the order of presentation (or relative salience) in news reports.
- It is assumed that the more media attention is given to a topic, the greater is the importance attributed to it.
-Media influence is not on the direction of opinion but only on what people think about
What are the features of new media?
- Interactivity
- Virtuality
- Sociability
- Richness
- Autonomy
- Privacy
- Personlisation
What is astroturfing?
a. Coordinated inauthentic behavior by groups of people to mislead people about who they are or what they are doing
b. To create the impression that a certain opinion or message is highly credible, by pretending that it comes from a large number of unconnected independent individuals, when in reality it is all the result of a coordinated effort by a centralized source
What are the possible effects of astroturfing?
Sow distrust, instigate arguments, create uncertainty, disrupt authentic communication
Why does astroturfing work?
Humans have tendency to conform their actions to match the majority - group think, wisdom of the crowds
Pluralistic ignorance - pple think their thoughts, attitudes and feelings are diff from group -> false belief abt pple’s preferences
Fed false evidence about attitudes and behaviors of others -> creates conformist pressure to be like everyone
What is the digital divide?
Inequalities that arise from the development of computer-based digital means of communication - economic, usability, empowerment
What is media literacy?
The ability to access, comprehend, evaluate and use media in a variety of forms with
- awareness of the influences, politics and ethics that guide media organizations and media content,
- sensitivities towards the function of media in culture and society
- and understanding of the possibilities and limitations of media
What are some steps we can take to be media literate?
Authorship, analyses content, institutional purpose, audience, creative elements - what content is subjective and easily manipulated, exaggeration
Media has the power to…
- attract and direct attention
- influence opinions, beliefs, behaviors
- legitimize; to shape reality and truth
What determines how powerful the media is?
Source: concentrated with elites or spread out with independent entries?
Production: conventional and structured - creative and flexible
Content: Curated and predictable or diverse and audience oriented
Audience: passive and agreeable or active and fragmented
What is the functionalist perspective on media?
Media is explained in relation to the needs of society and its individuals
- To inform
- To facilitate consensus -> qn norms and mobilize social change
- To entertain
How does uses and gratifications apply to media?
Explains the uses of media and the satisfactions derived from media use in terms of the motives and self-perceived needs of audiences
- Information: Functional purposes
- Diversion: Escape from routine or problems, emotional release
- Relations: Companionship, social utility
- Identity: Self-reference, reality exploration, value reinforcement
What is the political economy perspective on media?
Examines r/s btw economic structures and the media - how does capital flows affect what we see, read, and hear on media?
Lowest common denominator approach: focus on mass audiences and financially lucrative audiences
- risk avoidance in media content
- commercial incentives -> sensationalism of news, clickbait, dramatization of news
What is the technocratic perspective on media?
Stems from the exponential growth of computerisation, miniaturisation, digitalisation and information networks, as well as the rise of social structures that value information work, networks and data orientation as bases of wealth and power.
Challenges traditional structures, hierarchies, information and communication flow. Datafication of social life, where all words and actions can be codified into data to be processed, shared, monetised, etc.
Power to institutions and entities that own and control information flow and networks; individuals and groups who can code, interpret, participate and leverage information for advantage (think: Silicon Valley elites)
What is the social presence theory?
Degree to which individuals perceive the presence of others during communication
– Based on the media’s capacity to transmit verbal and non-verbal cues
– More cues, greater satisfaction with the communication
– The fewer the cues, the lower the attention paid within an interaction
What is the information richness theory?
– Information richness is judged by the conveyance of multiple cues, the immediacy of feedback, the ability to personalise, and the ability to tap on varieties of language
– The more information afforded by the media, the more effective it can be - especially when faced with uncertainty or equivocality
What are the steps in information processing?
- filtering
- Meaning matching - Access reference points, i.e., where meanings may have been previously encountered + Recognise beliefs and understandings associated with the referents
- Meaning construction - Interpret the information from multiple perspectives and angles + build connections
What is social grooming?
To signal attention to others in mediated environments as to
maintain connection with others and to build social capital.
To present oneself via diverse activities that leave visible signals of attention, such as giving likes, leaving comments, or DMs, etc.
What is selective self presentation theory?
Online communicators are savvy about the self-presentational opportunities and limitations afforded by computer-mediated communication and will use them in a strategic way to maximise interaction goals.
What are some features the communicator will consider in selective self presenation theory?
Features that communicators will consider:
– Rehearsability: Ability to think through information before its publication (afforded by asychronity)
– Editability: Ability to revise, modify and control information
– Reduced communication cues: Understanding the media’s parameters
– Recordability: Ability to save, store and retrieve information (e.g., screenshot)
– Anticipated future interaction: Expectation of meeting in person
What is the warranting theory?
Distance between what’s real and what’s presented; self and self-presentation.
Users assess the credibility of online information by evaluating its warranting value - degree to which a target (e.g., person, organisation, company) is perceived to have manipulated, controlled, or shaped information that is about that target. The higher the perceived manipulation or control by the subject, the lower the warranting value.
Low warranting value can explain why people are more or less likely to produce deceptive information online
What is risk information processing?
Risk perceptions contribute to information insufficienty and percieving a risky situation as severe and dangerous to oneself
When do people engage in risk information processing?
When individuals percive a lack of sufficient information about a risk, they are more likely to engage in active information seeking behaviours to cope with the mental state of uncertaintiy that they experince in risky enviroments
What system does risk perceptions activiate?
Systematic information processing with accuracy motivations as people attempt to cope with their uncertainites
What is the social amplification of risks?
Social amplification of risk framework (SARF)
SARF posits that risk amplification occus in the transfer of information about the risk, with the underlying assumption that risks are interactive phenomena that involve socialising within a network aka media can a amplify, filter or reduce risk signals
What causes the belief in misinformation?
- Can stem from information overload
- post truth society: where objective facts are less influential in shapping public opinion that appels to emotion and personal belief
- Confirmation bias
- Misinformation often preys on human emotions and insecurities
- Poor media skils
What is fake news?
“Fake news” used to refer only to parodies and satires but contemporary understandings of “fake news” refers to false stories that can mislead readers
What are the motivation behind creating fake news?
Financial gain from clickas and views and ideological gains through the advancement of arguments, idea and perspecitive
What is the cultural impact of fake news?
Buzzword to discredit, and complicate public understanding and discourse + oxymoron: news is supposed to be based on truth
What are parodies?
Humour that invovles mimicking and imitating real persoons, personas, events, places ect
Often plays on the ludicrousness of issues and serves as social commentary or critique
Parodies can be mistaken for real news, if the humour is subtle, leading to the unintentional spread of misinformation when readers take the content seriously
- Informative and entertaining
What is satire?
Employs exaggeration, irony, sarcasm and humor to present news and infromation - often in a critical manner
Play on ludicrousness of issues and highlights them by making entirely fictitious news stories
- e.g. The Onion
Assumption is that author and read of news share the gag
Such contents can serve as commentaries and critiques of political, economic, and social issues - to inform and to influence social attitudes
What is fabrication?
Created with the intention of misleading readers by mimicking the style of legitimate news information. Difficult to distinguish from real news as they are often designed to look authentic, sound fair balanced, and truthful
- giving it a “veneer of authenticity” (especially when it’s published on nonpartisan platforms and shared by friend
What do fabrication capitalise on in order to work?
Often capitalises on existing social tensions, making them more likely to be believed by readers who are already biased.
Bots and algorithms facilitate spread by creating the illusion of widespread acceptance and lending legitimacy.
What are ads and pr?
Advertising and public relations materials are, sometimes, made to appear as if they are real news / objective, non-partisan information
As practitioners adopt the appearances of news media to promote products or ideas, audiences may be misled to perceive the content without questioning its origin or bias.
Clickbait headlines and tactics may exploit news values to attract attention but mislead users, often diverting them to sites that may further mislead users
How are some ways the people sneak in advertising and pr?
Video News Releases -> pre packaged video segments produced by PR firms to sell/promote product, company and idea
- Packaged with tv news - Obscure origin as it can mislead audience into believing news is produced free from bias
Narrative advertising
Combine genuine news stories but only when examining presentation it is a advertisement
- Usually based on facts but typically incomplete to focus on positive aspects of person or product =E.g. 2014 news feature published on The New York Times’ website on women’s incarceration. This was used to promote the television program Orange is the New Black
What are the typology of fakes news?
Satire, Ads, Parody and fabircation?