Social Psychology Flashcards
What are attitudes made of?
Belief
Value
What is belief?
Based on knowledge of the world and link object to an attribute.
Non-evaluative
Objective
What is value?
Relate to importance/desirability of object.
Subjective.
What are the three components of attitude according to the three component model?
Affective - how the person feels about the object
Cognitive - thoughts, knowledge about the object
Behavioural - actual/intended response to object
What are the functions of attitude according to Katz?
Knowledge - simplify world
Value exxpressive - reflect self-concepts (e.g. vegetarianism)
Social adjustment - social acceptance
Ego-defensive - protects character
What does self-perception theory about attitudes say?
That self-report of attitude after a behaviour is an inference of one’s own behaviour and context.
What can we use to measure attitudes?
Thurstone scale Likert scale Sociometry Scalograms (Guttman) Osgood's semantic differential scale
Explain how the Thurstone scale works
Hundreds of statements produced
Presented to judges who score statements on 11-oint scale
Set number of statements chosen based on consistent scaling
Subject then chooses which statement he agrees with
Explain how Likert scale works
Includes graded agree to disagree measures
Explain how sociometry scale works
Used to measure interpersonal attitudes in grid-like fashion (sociograms)
Explain how scalograms work
Include cumulative statements where accepting a statement means accepting all below the statement in a step-wise fasion
Explain how Osgood’s semantic differential scale works
Used to measure verbally expressed attitudes.
Allows different attitudes about a topic to be measured on one scale.
7-point scale
What does actual behaviour depend upon?
Perceived consequences
Social desirability
Habitual behaviours
Situational factors
What do we use to develop our self-concept?
Reaction of others (theory of looking glass self - Cooley)
Comparison with others
Social roles we play
Identification with role models
At what age do children show self-recognition?
20 months
What famous experiment shows self-recognition in children?
Touching the dot (touching the dot on ones face rather than in the mirror)
At what age does autobiographical memory develop?
3.5-4.5 years
Who developed the naive/common sense psychology?
Heider (1958)
What does the common sense psychology state?
People try to under stand others behaviours by piecing together information until they arrive at a reasonable explanation
What does Kelly’s co-variation model state?
We attribute behaviours to events that co-vary with those behaviours over time.
What are the three factors one must take into account when measuring the validity of inference in attribution?
Consensus - is it everyone or just the person we are looking at
Distinctiveness - does the person behave this way to other events as well or only this event?
Consistency - does the person behave this way to this event every time?
What is suggested if consensus is low?
Dispositional attribution is made - it is the person specifically
What is suggested if consistency is low?
Situational attribution is made - there is something in the context rather specifically in the person.
Who developed the systematic attributional theory?
Weiner