Social Psychology Flashcards
Kenneth Clark and Mamie Clark
Performed study on doll preferences in African-American children. Results were used in the 1954 Brown vs. Board of Education Supreme Court Case
Daryl Bem
Developed self-perception theory as an alternative to cognitive dissonance theory
William McGuire
Studied how psychological inoculation could help people resist temptation - resistance to persuasion
Leon Festinger
- Developed cognitive dissonance theory.
2. Developed social comparison theory.
Fritz Heider
- Developed balance theory
2. Developed attribution theory and divided attributions into two categories (1) dispositional, (2) situational
Carl Hovland
Studied attitude change
Richard Petty and John Cacioppo
Developed elaboration likelihood model of persuasion (central and peripheral routes to persuasion)
Elliot Aronson and Darwyn Linder
Proposed gain-loss perspective (an evaluation that changes will have more effect than an evaluation that remains constant)
Solomon Asch
Studied conformity by asking subjects to compare the lengths of lines
John Darley and Bibb Latané
Proposed that there were two factors that could lead to non-helping
- Social influence
- Diffusion of responsibility
Alice Eagly
Suggested that gender differences in conformity were not due to sex, but to differing social roles
Edward Hall
Studied norms for interpersonal distance in interpersonal interactions
Irving Janis
Developed the concept of groupthink to explain how group decision-making can sometimes go awry
Melvin J. Lerner
Proposed concept of belief in a just world
Kurt Lewin
Divided leadership into three categories:
- autocratic
- democratic
- laissez-faire
Stanley Milgram
- Studied obedience by asking subjects to administer electroshocks
- Proposed stimulus-overload theory to explain differences between city and country dwellers
Theodore Newcomb
Studied college students’ political affiliations and found that students at college became more liberal to align with group norms
Stanley Schachter
Studied relationship between anxiety and the need for affiliation
Muzafer Sherif
- Used autokinetic effect to study conformity
2. Performed Robber’s Cave experiment and found that having superordinate goals increased group cooperation
Robert Zajonc
- Studied the mere exposure effect
- Resolved problems with the social facilitation effect by suggesting that the presence of others enhances the emission of dominant responses and impairs the emission of non-dominant responses
Phillip Zimbardo
Performed prison simulation and used concept of deindividuation to explain results
Norman Triplett
First study of social psychology (18th c.) - studied the effect of competition on performance
First textbooks in social psychology
William McDougall and E. H. Ross in 1908
Bindle, 1979
Role Theory: People are aware of the social roles they are supposed to fill and try to fulfill those roles
Consistency Theories
Theories about how attitudes change involving the idea that people prefer consistency between their attitudes, preferences, and behaviors. People will try to resolve these inconsistencies. Theories include:
- Fritz Heider’s Balance Theory
- Leon Festinger’s Cognitive Dissonance Theory
- Daryl Bem’s Self-Perception Theory
- Carl Hovland’s model
- Petty & Cacioppo’s Elaboration Likelihood Model
- Resistance to Persuasion
Balance Theory
Fritz Heider
Includes three elements:
- Person whom we are talking about
- Some other person
- Another thing/idea/person
The goal is to have balance among the three above elements. Imbalance occurs when you agree with someone you don’t like, or disagree with someone you do like
Cognitive Dissonance Theory
Leon Festinger
When attitudes are not congruent with behaviors, it causes psychological distress. Dissonance is reduced by:
- Chancing dissonant elements
- Adding consonant elements
Types of dissonant situations
- Free Choice (choosing between several desirable options. Creates post-decisional dissonance)
- Forced-Compliance Dissonance (made to behave in a way that is not consistent with attitudes - i.e. chores/punishment)
Post-Decisional Dissonance
Happens after free-choice dissonant situations. It is a form of regret or worry that we did not make the right choice. Related to:
- Desirability of chosen and unchosen options
- The importance of the decision
We will try to relieve this dissonance by highlighting flaws of unchosen decision and benefits of chosen option (spreading of alternatives)
Spreading of Alternatives
Following a decision, people evaluate the chosen alternative more positively and the rejected option more negatively than they did before the decision
Festinger and Carlsmith, 1859
Peg task study. External justification reduces cognitive dissonance (i.e. money in the study)
Minimal Justification Effect
AKA Insufficient Justification Effect
When an individual uses internal internal justification to justify a behavior when there is little external justification (i.e. change in attitude regarding task when paid $1 as opposed to $20)
Self-Perception Theory
Daryl Bem
Used to explain Forced-Compliance Dissonance - when attitudes are weak/ambiguous, you will infer your attitudes based on your behavior (i.e. I am watching this movie, therefore I must like it)
Cognitive Dissonance Theory vs. Self-Perception Theory
Cognitive dissonance involves a state of discomfort resulting for incongruent behavior and attitudes, whereas self-perception theory does not. Rather, it says that the initial attitude is irrelevant.
Over-Justification Effect
When you reward someone too much for doing something they like, they might stop liking it. Phenomenon is related to external justification reducing required internal justification.
Carl Hovland’s Model
Attitudes change as a process of communicating a message with the intent to persuade someone. It involves:
- The communicator
- The communication (the argument)
- The situation (surroundings)
Hovland and Weiss, 1952
Newspaper study found that high credibility sources are more persuasive than low credibility sources
Sleeper Effect
Persuasive effect of high credibility source decreases over time while the effect of low credibility source increased over time
Two Sided Arguments
Arguments that present information for and against a position are more effective and more often used in persuasion because they are more balanced
Elaboration Likelihood Model of Persuasion
Petty and Cacioppo
Two routes to persuasion:
- Central route - when you care about the issue and the strength of the argument matters.
- Peripheral route - when you care less about the issue and how, by whom, and the surroundings of the argument matters more than argument strength. Often, the communicator will try to pair positivity with the argument (i.e. using a celebrity spokesperson)