Social Psychology Flashcards
attitude
cognition, beliefs, feelings, & behavioral predisposition
consistency theories
people prefer consistency & will change or resist changing attitudes based on this preference
Fritz Heider’s balance theory
- person whom we’re talking about
- some other person
- thing, idea, or some other person
balance exists when all 3 fit together harmoniously.
no balance = stress
Festinger’s cognitive dissonance theory
the conflict that you feel when your attitudes are not in synch with your behaviors
how can dissonance be reduced?
by changing attitude so it’s consistent with behavior
free-choice dissonance
person makes a choice between several desirable alternatives
post-decisional dissonance
dissonance that emerges after a choice
spreading of alternatives
approach to reducing dissonance by accentuating negatives or positives; reduces inconsistency
forced-compliance dissonance
individual forced into behaving in manner that is inconsistent w/ his or her beliefs
Festinger & Carlsmith experiment
given $1 or $20 to lie; $1 showed greater enjoyment
attitude change occurs when behavior is induced with ____ pressure
minimum
minimal justification effect
when behavior can be justified by means of external inducements, no need to change internal cognitions. when external justification is minimal, you need to reduce your dissonance by changing internal cognitions
Daryl Bem’s self-perception theory
people infer what their attitudes are based upon observation of their own behavior
Ex: “I guess I like brown bread because I’m always eating it.”
overjustification effect
if you reward people for doing something they already like doing, they might stop liking it
Carl Hovland’s model
attitude change as a process of communicating a message w/ the intent to persuade someone
Carl Hovland’s model 3 parts
- communicator
- communication
- situation
sleeper effect
over time, persuasive impact of high credibility source decreased
persuasive impact of low-credibility source increased
two-sided messages
contain arguments for & against position; used for persuasion since it seems “balanced”
Petty & Cacioppo’s elaboration likelihood Model of Persuasion
two routes to persuasion:
- central
- peripheral
central route to persuasion
issue very important to us, strong arguments work better
peripheral
issue not that important; strength of argument doesn’t matter that much
how, by whom, & surroundings matter more
analogy of inoculation
medical inoculation works by exposing body to weakened viruses: strong enough to trigger a response, but not so strong as to overwhelm the body’s resistance
inoculation theory
expose someone to weakened counterarguments, triggering process of counter-arguing which eventually confers resistance to later, stronger persuasive messages
cultural truism
beliefs that are seldom questioned; vulnerable for attack; no practice defending them
refused counterarguments
how he inoculated people against attacks
- presented arguments against truisms, refuted arguments; this motivates people to practice defending their beliefs
belief perseverance
under certain conditions, people will hold beliefs even after those beliefs have been shown false
reactance
if you try too hard to persuade someone, that person will choose to believe the opposite of your position
Festinger’s Social Comparison Theory
we are drawn to affiliate b/c of a tendency to evaluate ourselves in relationship to other people
- need for self-evaluation becomes linked to need to affiliate
Stanley Schachter
greater anxiety leads to greater desire to affiliate
reciprocity hypothesis
we tend to like people to indicate that they like us and vice versa
gain-loss principle
an evaluation that changes will have more of an impact than an evaluation that remains constant
(we’ll like someone more if their liking for us has increased)
social exchange theory
assumes that person weighs the rewards and costs of interacting w/ one another; attempt to maximize rewards & minimize costs