Social Media Marketing Flashcards
Why Use Social Media
Learn more about your audience
Create a personal relationship between the brand and the customer
Improve customer service on a small budget
Reach new audiences locally and globally
An affordable way to increase brand awareness
B2B: establish your business as an industry expert and inform
Influencers
The ultimate strategy
Where am I
Where do I want to go
How do I get there
Determine your target audience
Understand the buyer journey: awareness, interest, consideration, purchase, post-purchase, and re-purchase as customers are now at the centre
Choose the right platform
Design content to project brand voice
Insight: clues about customer behaviour that shine a light on how to interact with your target audience in a meaningful way- distinctive and relevant
Creative: Provides the purpose or guidance of an ad campaign
Execution: how you put this in practice
Set metrics, goals and expectations upfront
Repeat
