Adnams: Strategic Differentiation Flashcards
1
Q
Key Challenges
A
Covid damages trade and pubgoers
Lower alcohol consumption
STructural change in shopper base
Fragmentation of teh alcohol category
Competition from larger/smaller players
2
Q
What to do
A
Stay true to premium positioning
Develop a partnership to evolve products further
Diversify into different categories such as wine or low and no
Collaborate with other brands
Pivot to D2C
3
Q
Challenges to Diversification
A
Workload-creative design
Working capital
Non-core competency to Adnams
Risk of failure
How consistent is a non-vertical approach with Adnams Brand value
