Product Management

Question 1

Techcomp

Answer 1

Different levels of sensitivity due to errors in manufacturing were sold at a cheaper price as lower specification

Certain parts had to be cast for high precision, this was instead machined, with the hinge being replaced with a thin section of metal which made the process cheaper

Question 2

Dyson

Answer 2

Washing machine:
A lot more expensive than the next most premium brand
Customers had less interaction with the product so could not justify the price

Blower Motor:
Japanese people had smaller apartments so required smaller vacuums
The smaller motor was very expensive so had to achieve economies of scale
Differentiated horizontally into hand dryers, hairdryers etc

Question 3

Sealine

Answer 3

Brand image: well-engineered boats for the family so played this up in the ads

Adopted new tech faster

Question 4

Create a winning product

Answer 4

Marketing and brand
Design, tech and invention
Manufacturing processes and performacne