Social Learning Theory Flashcards
What is social learning theory
It is the theory that behaviour is learnt through both direct and indirect reinforcements with the role of cognitive factors
Who created the social learning theory
Albert Bandura
Did bandura agree with behaviourists
Yes but there was still a difference
What was the difference in what bandura thought and what the behaviourists thought
His theory produced a different approach in how people learn, which is through the observation and imitation of others
Define vicarious reinforcement
Reinforcement which is not directly experienced but occurs through observing someone else being reinforced for a behaviour and this is a key elements of imitation.
What is imitation
Coping the behaviour of others
What are mediational processes
They are cognitive factors that influence learning and come between stimulus and responses
What are the 4 mediational processes
Attention, retention, Motor reproduction and motivation
What is attention
When the participant notices something
What is retention
How well the behaviour is remembered
What is motor reproduction
The ability of the observer to perform the behaviour
What is motivation
The will to perform the behaviour, which is often determined by if there is a reward or not
What do attentions and retention represent
The learning of behaviour
What do motor reproduction and motivation represent
The performance of the behaviour
What is identification
When an observer associates themselves with a role model and wants to be like them