social influences 1

Question 1

pros and cons of commercialisation on the sport

Answer 1

pros - an increase in awareness = increases popularity, funding from sponsors can develop the sport
cons - breaks are made during play for viewing opportunities and the games may be changed for sponsorship reasons

Question 1

pros and cons of commercialisation on a sponsor

Answer 1

pros - the brand can get viewing opportunities in breaks, logos can be shown in venues, media can hype brand which will increase popularity and therefore sales
cons - they may not get the views they were after, if associated with a bad role model sales may decrease

Question 2

pros and cons of commercialisation on the athlete

Answer 2

pros - they get paid to endorse products, they receive the top products
cons - pressure to win to keep sponsor, withdrawal of sponsor may cause financial problems, sponsorship jobs may take away from training

Question 3

pros and cons of commercialisation on the official

Answer 3

pros - sponsor can provide kit, media can support desicions
cons - must wear the sponsors logo, poor decisions are highlighted

Question 3

pros and cons of commercialisation on the spectators

Answer 3

pros - player cams and replays, can buy the same merch as their role model
cons - minority sports are not shown, merch can be expensive, have to play subscription fees

Question 4

pros and cons of technology on the sponsor

Answer 4

pros - better viewing quality of logos, better advertising which can increase sales
cons - may be associated with a bad role model which can decrease sales, must provide sponsored player with the top products

Question 5

pros and cons of technology on the sport and the athlete

Answer 5

pros - improved equipment, facilities and clothing, better decisions made due to VAR, drug testing
cons - repairs can be expensive as well as the equipment etc, technology can go wrong and be inaccurate

Question 6

pros and cons of technology on the spectator

Answer 6

pros - multiple viewing platforms, better quality, interactive play
cons - platforms are expensive, technology can change the nature of the sport, can become boring waiting for decisions

Question 7

pros and cons of technology on the official

Answer 7

pros - help make the right decisions, improved communication
cons - they can become reliant, technology can go wrong, errors may be highlighted