Social influence processes in social change

Question 1

What is social change?

Answer 1

When a society adopts a new belief that becomes widely accepted as the norm

Question 2

What are the 5 stages of social change?

Answer 2

Drawing attention to the issue, cognitive conflict, consistency of position, augmentation principle + snowball effect

Question 3

What is the first stage of social change?

Answer 3

Drawing attention to the issue

Question 4

How does drawing attention to the issue lead to social change?

Answer 4

Creates a conflict in the view held by the majority

Question 5

What is the second stage of social change?

Answer 5

Cognitive conflict

Question 6

What is cognitive conflict?

Answer 6

Conflict created between view held by minority + majority

Question 7

How does cognitive conflict lead to social change?

Answer 7

Makes the majority think more deeply about the minority’s view

Question 8

What is the third stage of social change?

Answer 8

Consistency of position

Question 9

How does consistency of position lead to social change?

Answer 9

Increases influentiality of minority

Question 10

What is the fourth stage of social change?

Answer 10

Augmentation principle

Question 11

How does the augmentation principle lead to social change?

Answer 11

When a minority is seen as willing to suffer for their cause, they’re taken more seriously

Question 12

What is the fifth stage of social change?

Answer 12

Snowball effect

Question 13

What are the 4 AO3 points of social influence processes in social change?

Answer 13

1) Social change through minority influence = very gradual
2) Being perceived as deviant limits effectiveness
3) Alternative explanation
4) RWA

Question 14

How does the snowball effect lead to social change?

Answer 14

As more people convert to the minority’s view point, the effect becomes more widespread until tipping point reached

Question 15

Why does social change through minority influence happen very slowly?

Answer 15

Human beings tend to be overly conformist to the majority

Question 16

Social change through minority influence is _____?

Answer 16

Latent

Question 17

What is social influence through minority influence limited by?

Answer 17

The fear of being seen as deviant

Question 18

Why do people tend to be sceptical at aligning themself with the minority?

Answer 18

Because of the fear of ostracism

Question 19

What do the majority tend to focus on rather than the minority’s message?

Answer 19

The source of the message (the deviant minority)

Question 20

What is the alternative explanation to social change via minority influence?

Answer 20

Social change via majority influence

Question 21

What is social norms intervention?

Answer 21

An attempt to correct misperceptions of the normative behaviour of peers in an attempt to change the undesirable behaviour of a target population

Question 22

What RWA does social norms intervention have?

Answer 22

It’s been used to reduce drink driving in Montana, USA

Question 23

What does social change via minority influence have RWA to?

Answer 23

The Suffragette movement

Question 24

How did the Suffragettes draw attention to their issue?

Answer 24

They used educational, militant and political tactics to draw attention to the fact women were denied the same voting rights as men

Question 25

How did the Suffragettes create cognitive conflict?

Answer 25

They challenged the status quo that only men should be able to vote

Question 26

How were the Suffragettes consistent?

Answer 26

They continued their protesting and political lobbying for years + worked conspicuously in WW1

Question 27

How did the Suffragettes demonstrate the augmentation principle?

Answer 27

Many suffragettes engaged in hunger strikes, and Emily Davison died after running in front of the King’s horse

Question 28

How is the snowball effect evident in the Suffragette movement?

Answer 28

Women having the vote was accepted by society