Social influence processes in social change Flashcards

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1
Q

What is social change?

A

When a society adopts a new belief that becomes widely accepted as the norm

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2
Q

What are the 5 stages of social change?

A

Drawing attention to the issue, cognitive conflict, consistency of position, augmentation principle + snowball effect

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3
Q

What is the first stage of social change?

A

Drawing attention to the issue

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4
Q

How does drawing attention to the issue lead to social change?

A

Creates a conflict in the view held by the majority

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5
Q

What is the second stage of social change?

A

Cognitive conflict

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6
Q

What is cognitive conflict?

A

Conflict created between view held by minority + majority

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7
Q

How does cognitive conflict lead to social change?

A

Makes the majority think more deeply about the minority’s view

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8
Q

What is the third stage of social change?

A

Consistency of position

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9
Q

How does consistency of position lead to social change?

A

Increases influentiality of minority

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10
Q

What is the fourth stage of social change?

A

Augmentation principle

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11
Q

How does the augmentation principle lead to social change?

A

When a minority is seen as willing to suffer for their cause, they’re taken more seriously

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12
Q

What is the fifth stage of social change?

A

Snowball effect

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13
Q

What are the 4 AO3 points of social influence processes in social change?

A

1) Social change through minority influence = very gradual
2) Being perceived as deviant limits effectiveness
3) Alternative explanation
4) RWA

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14
Q

How does the snowball effect lead to social change?

A

As more people convert to the minority’s view point, the effect becomes more widespread until tipping point reached

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15
Q

Why does social change through minority influence happen very slowly?

A

Human beings tend to be overly conformist to the majority

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16
Q

Social change through minority influence is _____?

A

Latent

17
Q

What is social influence through minority influence limited by?

A

The fear of being seen as deviant

18
Q

Why do people tend to be sceptical at aligning themself with the minority?

A

Because of the fear of ostracism

19
Q

What do the majority tend to focus on rather than the minority’s message?

A

The source of the message (the deviant minority)

20
Q

What is the alternative explanation to social change via minority influence?

A

Social change via majority influence

21
Q

What is social norms intervention?

A

An attempt to correct misperceptions of the normative behaviour of peers in an attempt to change the undesirable behaviour of a target population

22
Q

What RWA does social norms intervention have?

A

It’s been used to reduce drink driving in Montana, USA

23
Q

What does social change via minority influence have RWA to?

A

The Suffragette movement

24
Q

How did the Suffragettes draw attention to their issue?

A

They used educational, militant and political tactics to draw attention to the fact women were denied the same voting rights as men

25
Q

How did the Suffragettes create cognitive conflict?

A

They challenged the status quo that only men should be able to vote

26
Q

How were the Suffragettes consistent?

A

They continued their protesting and political lobbying for years + worked conspicuously in WW1

27
Q

How did the Suffragettes demonstrate the augmentation principle?

A

Many suffragettes engaged in hunger strikes, and Emily Davison died after running in front of the King’s horse

28
Q

How is the snowball effect evident in the Suffragette movement?

A

Women having the vote was accepted by society