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Social Influence > Social Influence Prcess In Social Chnge Content > Flashcards

Social Influence Prcess In Social Chnge Content Flashcards

1
Q

What did Moscovi (1980) say was needed for social change to happen?

A

‘Conversion’ - an individual who changes to minority view when exposed to a persuasive argument under certain conditions

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2
Q

What are the 6 steps to social change through minority influence?

A

. Drawing attention
. Consistency
. Deeper processing
. Augmentation principle
. Snowball effect
. Social cryptomnesia

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3
Q

How does drawing attention to an issue bring about social change and example?

A
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Social Influence (15 decks)

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