Minority Influence Evaluation

Question 1

What research supports the idea that converting to a minority requires deeper processing of the idea?

Answer 1

Martin et al (2003)

Question 2

What was the procedure of Martin et al (2003)?

Answer 2

. Measured support of participants after being given a message supporting a particular viewpoint
. OE group then heard a minority group agree with the initial view while the other group heard the support from a m

Question 3

What were the findings and conclusion of Martin et al (2003)?

Answer 3

People were less willing to change their opinions if they listened to a minority group rather than if they shared the view of a majority group
Conclusion:

Question 4

How is minority influence research limited?

Answer 4

The tasks involved are often artificial e.g identifying the colour of a slide
- this means the finding on how minorities attempt to change the behaviour of minorities in these studies lack ecological validity
- real life situations are far more important such as with political campaigning, meaning a deeper level of thought is needed compared to what is suggested in the research

Question 5

What is the main research support for consistency?

Answer 5

Wood et al (1994)