social influence paper 1 completed Flashcards
completed
what is compliance
agreeing with group publicly but internally believing the same things
change behaviour to avoid disapproval
temporary
what is identification
adjusts beliefs and behaviour because they think membership is desirable
stronger type of conformity
private and public acceptance
not maintained when leave group
generally temporary
what is internalisation
permanent change publicly and privately
individual believes group is right
deepest type of conformity
what is Aschs procedure for conformity
lab experiment
123 male participants
believed involved a visual perception task
judge on three comparison lines which equal length to standard
naive ppt (1) other were confederates
confeds gave wrong answer 12/18 times (critical trials )
made it easy, use control group with no confederates and everyone got it right
ppts placed in groups 6-8, 1ppt thought they were all too
all gave answer out loud, ppt seated at end last
what are the three types of conformity
compliance
identification
internalisation
what is asch aim
test peoples tendency to agree with other people who give the wrong answer. (unambiguous task) which was easy and obvious answer
what are the findings of aschs study
average conformity 36.8% ppts agreed with incorrect answer
75% conformed at least once, 25% not at all
asch interviewed after experiment and found conformity was due to
- avoiding ridicule
- doubts on judgement
- believing other were right
what are the two types of social influence
normative social influence and informative social influence
who experimented explanations for conformity
deutsch and gerard
two process conformity model
what is normative social influence
desire for social approval
conform to be accepted and belong
agree with people to belong, compliance public
private disagree
emotional process rather than cognitive
what is informative social influence
private and public acceptance
desire to be right and need for certainty
individual unsure of how to behave in a social situation, look for guidance and copy actions
opinions of others correct- converted
internalisation- accept opinions of majority
cognitive process - think
more likely to occur when situations are ambiguous or others believe to be experts
what are aschs 3 variations affecting conformity
unanimity
majority/ size of group
task difficulty
what is size of group/ majority
several variations, varied number of confederates
-found 1 real participant and 1 confederate, 3% changed answer when smaller group
- confeds increased to 3% to 32% changed mind
greater majority of 15 led to lower conformity as ppts were suspicious
when group size increases the majority results in greater risk of ridicule, if individual goes against majority more people want to conform NSI
what is unanimity
majority influence in agreement with eachother rates decline when majority not in agreement
included dissenter, confed who went against majority, conformity 36.8% to 5.5%
if went against both confeds and ppts conformity still dropped to 9%
doesn’t have to be right to reduce conformity, just has to go against
dissenter acts as social support, less concequence for going against
what is task difficulty
asch making comparison lines similar
ppts more likely to conform due to ISI
demonstrate effect of task difficulty
when correct answer is less obvious
ppts look for majority for guidance