social influence - obedience Flashcards
what is obedience
a form of social influence in which an individual follows a direct order - the person issuing the order is usually a figure of authority who has the power to punish when obedient behaviour isnt forthcoming
what did milgram want to study
why german people followed hitlers orders after the holocaust
what was the procedure of milgrams study
40 male volunteers who responded to a news paper ad on a study on memory were introduced to a confederate. The selection of student and teacher was rigged so the participant was always the teacher. Another confederate dressed in a lab coat was known as the experimenter who took the learner into a separate room, strapped them in a chair and applied electrodes to them. the participant was told to deliver electric shocks to the learner every time they got a question wrong. the shocks were increased by 15 volts each time going all the way up to 450 volts. at 300 volts the learner made a noise and refused to go on but at 315 volts they didnt make a noise indicating unconsciousness or death. if the participant resisted the experimenter would encourage them to carry on with phrases such as you have no other choice
what were the results of milgrams study
all participants continued to 300 volts , 12.5% stopped at 300 volts and 65% went all the way to 450 volts
what is the conclusion of milgrams study
this study demonstrates that obedience can be evoked in people purely by a situation. if a person is at the bottom of a social hierarchy they tend to lose feelings of compassion and inclined towards obedience to those high up
what is the supporting research of hofling
he demonstrated that 21/22 nurses in a real hospital ward would obey orders over the phone from a ‘dr smith’ to give 20mg of an unfamiliar drug at twice the daily maximum
what is a strength of hoflings supporting research
this study was conducted in a real world setting so it could be claimed to have high mundane realism as the task was familiar and high ecological validity as the location was normal
what are the strengths of milgrams study
- has good external validity because it reveals the importance of relationships between authority figures and participants ( supported by hofling )
- supporting replication: burger found the levels of obedience were almost identical to milgrams findings 46 years later
what are the weaknesses of milgrams study
- considered unethical as he did not tell potential participants what exactly was going to happen in the experiment and intentionally deceived participants about the purpose of the experiment
- low internal validity: participants may have guessed the shocks were not real so therefore the study suffers demand characteristics
what are the situational variables of milgrams study
- proximity
- location
- uniform
how is proximity a variation in milgrams study
- in the original study the teacher and learner were in adjoining rooms where obedience rate was 65%
- when the teacher and learner were in the same room obedience dropped to 40%
- when touch proximity was required so the teacher had to force the learners hand onto a shock plate, obedience dropped to 30%
- when experimenter left the room and gave instructions to teacher over the phone obedience dropped to 20.5% and pretended to give shocks or give weaker shocks then what were ordered
how is location a variation in milgrams study
- at yale university obedience was 65%
- when location changed to a run down office block obedience dropped to 47.5%
how is uniform a variation in milgrams study
- in orginal study the experimenter wore a lab coat and obedience was 65%
- when the role of the experimenter was carried out by a normal member of the public obedience dropped to 20%
what are the strengths of milgrams variations
- good control of variables and it is possible for other researchers to replicate the study in the exact same way
- hickman: showed the ecological validity of milgrams work by conducting an experiment in a more realistic setting but with guards uniform, milkmans uniform and a civilian. he observed that 80% of participants obeyed the guard and 40% obeyed the milkman and civilian
- bushman: carried out a study where female researcher dressed in a police uniform, business executive or beggar stopped people in the street to pay for an expired parking meter. in the police uniform 72% obeyed, as a business executive 48% obeyed and as a beggar 52% obeyed
what are the weaknesses of milgrams variations
- lack of internal validity: participants in the variations realised it was not a real study so it suffers demand characteristics
- most replications are carried out in western societies