Social Influence:Minority Influence and Social Change Flashcards
What is meant by minority influence
where an individual or small group influence the beliefs and behaviour of a majority and its most likely to lead to INTERNALISATION
Who usually brings about social change
the minority
What are the characteristics that make a minority successful
explain each
consistency-must be clear , certain and stable , everyone should have same views/argument , shouldn’t deviate from views and should maintain argument for long time
flexibility-accept compromises where it is deemed fit , be prepared to adapt views and accept reasonable counter arguments
STRIKE A BALANCE
commitment-demonstrate dedication by making personal sacrifice or place self at a risk/inconvenience (AUGMENTATION PRINCIPLE)
What is meant by social change
when a whole society adopts a new belief or behaviour so its accepted as the new norm
What are the lessons from minority influence
3
that minorities are more likely to be successful if they show the characteristics ( COMMITMENT , CONSISTENCY and FLEXIBILITY)
overtime more people will switch from the majority-SNOWBALL EFFECT
people remember the social change but not how it happened-SOCIAL CRYPTOAMNESIA
What are the lessons from conformity
Asch revealed that people look to others for guidance if a situation is new as they believe others know more than they do
What are the lessons from obedience
social change can lead to change in law which must be obeyed because of perceived authority of the government
