Social Influence: Minority Influence Flashcards
Define Minority Influence:
A form of social influence where minority persuade majority to change their behaviour and beliefs
The process of change will occur if minority influence show…
- Consistent
- Commitment
- Flexibility
Define Consistency
Synchronic: Everyone saying the same thing
Diachronic: Saying the same thing over time
Define Commitment:
Making personal sacrifices and taking part in extreme activities to raise awareness
Define Flexibility:
Being open to compromise
Evaluate Minority Influence:
\+ Supporting evidence for consistency \+ Research support for depth of thought \+ Research support for internalisation - Artificial tasks - Limited real world application
Evaluate Minority Influence:
+ Supporting evidence for consistency
Moscovici’s study showed consistent minority opinion had a greater effect on other people than an inconsistent opinion
Evaluate Minority Influence:
+ Research support for depth of thought
Martin et el
Group A: given message by minority group
Group B: given message by majority group
Measured to which extent they agreed
Both group given conflicting view
Group A less willing to change their original view
Suggests minority message had been more deeply processed
Evaluate Minority Influence:
+ Research support for internalisation
Moscovici
Pps allowed to write answers down so no one knew what they put
Still agreed with minority
Internalisation had occurred
Supports minority influence can bring about change
Evaluate Minority Influence:
- Artificial tasks
Slide task
unlikely to occur in real world
low external validity
Evaluate Minority Influence:
- Limited real world application
Based on the only difference between minority and majority is numbers
In real world majority have more power and a bigger platform
