Social Influence: Minority influence

Question 1

What is minority influence?

Answer 1

It is a form of social influence in which a minority of people persuade others to adopt their beliefs, attitudes, or behaviours.

Question 2

What does minority influence lead to?

Answer 2

Leads to internalisation, in which private attitudes are changed as well as public behaviours.

Question 3

What is Moscovici’s study about?

Answer 3

• Focused on understanding social change
• Tested whether a consistent minority can influence a majority

Question 4

What were participants given in Moscovici’s study?

Answer 4

• Participants were shown a series of 36 blue colored slides