Social Influence And Social Change

Question 1

What is social influence?

Answer 1

When minority becomes majority gradually by consistancy, commitment, and flexibility.

This is known as the snowball effect

Appeals to someones NSI as may privately disagree but conforms as wants to fit in

Question 2

What is social change

Answer 2

Minority view becomes majority

Social ‘norm’ subverted

Question 3

How does conformity link to social change?

Answer 3

Dissent encourages others

Appeal to NSI- ‘Bin it others do’

Want to publicly fit into norm

Question 4

Obedience link to social change

Answer 4

Disobedient role models to follow

Gradual

Harder to resist jnstructions or behaviour once done

Drift to new behavior

Question 5

AO3: Strength for social change

Prompt: energy saving…

Answer 5

Nolan et al 2008

Energy conservation

Residents door = i am saving

Energy usage decreased

= proves influence of others

= valid

C: unaware of FX so not internally valid

Question 6

AO3: Weakness of Social change

Prompt: slower…

Answer 6

Slowly if at all

Smiking took ages

Weaker FX than seems

= less powerful

= less extetnal validity