Social Influence

Question 1

Social influence is

Answer 1

a change in social structure, beliefs or behaviour from minority or majority influence

Question 2

Shows importance of

Answer 2

Gaining attention - get into forefront of peoples minds
Consistency - e.g.climate change activists
Commitment - e.g Emily Davidson
Flexibility - not seeming too rigid
Snowball effect - minority into majority view into zeitgiest

Question 3

Asch showed how

Answer 3

presence of dissenters made social change more likely

more courage to go against the norm

Question 4

Social Norm interventions show

Answer 4

the importance of ISI and NSI

Question 5

AO3 plans

Answer 5

Methodological issues
Nemeth - indirect and delayed
Bashir - deviant nature
Schultz et al - boomerang effect

Question 6

What kind of methodological issues are there

How do they affect

Answer 6

Artificial tasks

May not generalise well

Question 7

Nemeth said that

Answer 7

effects of social change were indirect and delayed

e.g. climate change

Question 8

Bashir said -

Answer 8

less likely to behave environmentally because of deviant associations to environmentalists
Avoid stereotypes

Question 9

Schultz et al said

Answer 9

Boomerang effect
‘most people drink less than 10 units a week
Those that drink more cut down
Those that are way under may drink more