Minority influence

Question 1

Minority influence is …

Answer 1

how one person or small group can influence the beliefs of the majority

Question 2

Minority influence leads to

Answer 2

internalisation

Question 3

What are the 4 key parts

Answer 3

Consistency - makes other rethink own values
Flexible - so dont look to rigid and able to comprimise
Commitment - taken seriously e.g protests
Snowball effect - shows shift of minority view to majority and introduction to zeitgiest

Question 4

Key study =

PFC

Answer 4

Moscovici et al
pp viewed 36 blue-green slides
3 conditions 
a. confeds said all green
b. confeds inconsistant
c. control group

Consistent - 8% agreement
Inconsistent - 1.25%
Control - 0.25%

Minority needs consistency

Question 5

AO3 plans

Answer 5

Poor RWA - distinction between majority and minority
Wood - meta analysis
Moscovici variation - kept private
Artificial materials - hard to generalise
Nemeth and Brilmayer - ski lifts

Question 6

Poor RWA why

Answer 6

Studies make distinction between minority and majority
Real life isnt so clear
Majority usually powerful and have status
Minority usually tight-knit group
Social dynamics not represented

Question 7

Wood

Answer 7

Meta -analysis
100 studies
Consistent minorities are most influential
Confirms importance of consistency

Question 8

Variation of Moscovici

Answer 8

PP wrote down answers and kept private’
Agreement with minority higher
Shows internalisation has taken place
Shows influence of minority

Question 9

Artificial materials

Answer 9

Colour slides are very different to changing perceptions of social issues

Question 10

Nemeth and Brilmayer

Answer 10

Studied effect of flexibility
Discussed compensation
Confeds put forward a alternative POV and refused to change it
No effect on outcome
Confeds seems flexible and comprised
More of an influence