Explanations and types of conformity Flashcards
Internalisation
Person changes public and private view
Permanent
E.g. agreeing with the speed limit because you believe it to be right
Identification
Adopts the view of the group because they want to be part of it
Change public view
May not change private view
E.g. starting to smoke because all of the kids are doing it
Compliance
Going along with the crowd in public Separate private opionion Superficial Lasts a short amount of time E.g. crossing the road when others do
Normative social influence
Conforming based on a desire to be liked To avoid social rejection Emotional process Occurs in unfamiliar circumstances Occurs around people we know E.g following latest fashion trends
AO3 for NSI
Schultz
Linkenbach and Perkins
Schultz et al exposed guests to message saying …
‘75% of guests reuse towels’
Schultz et al towel use reduced by
25%
Linkenbach and Perkins put up posters saying
‘the majority of teens don’t smoke’
Linkenbach and Perkins found that there was
a reduced numbers of students caught smoking
Informational social influence
Conforming from a desire to be liked Cognitive process] Occurs when situation is ambiguous When someone else is perceived to be more expert than the individual E.g. copying answers
AO3 for ISI
Fein et al
Individual differences
Fein et al looked at
judgements about presidential debates and how the judgements were influenced by others reactions
Fein et. al. - Fake reactions showed
a shift in judgements
Individual differences - Asch found that students were less conforming than other pp by about
9%
Perrin and Spencer found British students were
even less conforming
