social influence Flashcards
forms of social influence
Obedience
Compliance
Conformity
Automatic
automatic social influence
= Subtle form of influence that is responded to almost reflexively
Chameleon effect
Adults automatically imitate facial expressions and behavior from their social environment (〜 they adapt like a chameleon)
explanation fof imitation
- Feeling of mutual understanding
- Synchronization makes interaction smoother
- People imitate more often when they like each other (Guéguen & Martin, 2009)
Conformity
The tendency to adjust perceptions, opinions and behaviors in accordance with prevailing group norms
autokinetic effect
Illusion that a stationary light spot appears to move in the dark (in the absence of reference points - ambiguous stimulus)
“How many cm did the light spot move?”
reasons conform
- Informational influence: Influence that leads to conformity because one believes that others are judging correctly (ambiguous stimuli)
- Normative influence: Influence that leads to conformity because one fears the negative social consequences of appearing deviant
Private conformity
The change of opinion that occurs when someone adopts the viewpoints of others for themselves
Public conformity
A superficial change in overt behavior, without a corresponding change in opinion, caused by real or perceived group pressure
What factors lead to conformity to the majority
- Group size
- An ally in disagreement
- Salience of the norm
- Personal characteristics: Sex and cultural influences
Individualism
Individualism: A cultural orientation in which independence, autonomy and self-reliance are more important than group loyalty
Collectivism
Collectivism: A cultural orientation in which interdependence, cooperation and social harmony are considered more important than personal goals Conformity scores are generally higher
Minority influence
The process by which dissidents initiate changes in a group (or society)
Compliance
Change in behavior resulting from a direct request
Two-step compliance techniques
Strategic compliance techniques including 2 requests, where the first request serves as a setup for the second, and actual, request
- Foot-in-the-door
- Low-balling (once-the-ball-is-rolling)
- Door-in-the-face
- It-is-not-ready-yet