social influence

Question 1

What is the name of the psychologist known for his research on comformity?

Answer 1

Asch

Question 2

What is a confederate?

Answer 2

A research actor who secretly participates along with actual participants

Question 3

What 3 variables did Asch investigate in relation to conformity?

Answer 3

-Group size
-Task difficulty
-Unanimity

Question 4

What percentage of people conformed in Asch’s original experiment?

Answer 4

37%

Question 5

What are the 3 types of conformity ?

Answer 5

-Internalisation
-Compliance
-Identification

Question 6

What is the explanation for the type of conformity Internalisation

Answer 6

informational social influence (ISI)

During an uncertain situation we want to be right so we look to the group for answers

cognitive process( the need to be right)

Question 7

What is the explanation for the type of conformity Compliance?

Answer 7

Normative social influence(NSI)

Gaining social approval by following the social ‘norms’

Conforming to fit in and gain approval or avoid disapproval from others

emotional process( the need to be liked)

Question 8

What is the explanation for the type of conformity Identification?

Answer 8

Conforming for information & social norms

Question 9

What is conformity?

Answer 9

A change in a person’s behaviour and opinions as a result of real or imagined pressure from a person or group of people

Question 10

State one strength of NSI
(normative social influence)

Answer 10

Asch’s research supports NSI as ppts stated they were afraid of disapproval from the group- Conformity rates fell to 12.5% when they could write answers rather than read them aloud.

Shows conformity is due to a desire to not be rejected/ judged by the group

Question 11

State one strength to support ISI
(informational social influence)

Answer 11

Evidence: Lucas et al (2006)
When showed difficult maths problems there was a higher conformity rate as participants looked to others for guidance/ answers

Question 12

What is internalisation

Answer 12

Private and public acceptance of group norms

Question 13

What is identification

Answer 13

Change behaviour to be part of a group we identify with,may change privately too

Question 14

Explain the procedure of the Zimbardos SPE

Answer 14

-21 male students were randomly assigned prisoner and prison gaurd
-every ppt was assessed before to ensure no one had any psychological problems
-ppts were given uniforms according to their roles

Question 15

What were the baseline findings of Milgrams research?

Answer 15

-Every ppt delivered shocks upto 300
-65% of ppts gave shocks at 450 volts

Question 16

What are the 3 situational variables that affect obedience

Answer 16

-location (47.5%)
-proximity (40%)
-uniform (20%)