Social Influence Flashcards
social influence
What is social influence
Process by which individuals and groups change each others attitudes and behaviours
social influence
What are the three elements
Conformity obedience and minority influence
Conformity
What is conformity
Change in persons behaviour or opinions as a result of real or imagined pressure from Person or group of people
Conformity
What are the types of conformity
Internalisation
Identification
Compliance
Conformity
What is internalisation
A deep type if conformity where public and private change in opinion or behaviour
Take on view and accept it as correct
Conformity
What does internalisation lead to
Far reaching and permanent change in behaviour even when group is absent
Conformity
What is identification
Moderate type of conformity where we act in the same way with the group because we value it but don’t necessarily agree with everything the majority believes and may publicly change out opinion or behaviour but not pulically agree with everything the group. Stands for
Conformity
What is compliance
Superficial and temporary type of conformity where we outwardly go along with the majority view but privately disagree with it
Conformity
How long does compliance change in behaviour last
Only as long as the group is monitoring us and pressure is felt
Conformity
What are the two explanations for conformity
Informational social influence
Normative social influence
Conformity
What is informational social influence short
Need to be right
Conformity
What is normative social influence short
Need to be liked
Conformity
What is informational social influence long
When we are uncertain about something or in new ambiguous or unfamiliar situations we look to the behaviour and opinions of others to shape our thoughts and behaviour
Conformity
Why does informational social influence happen
We believe it is a correct and want it to be correct so we are correct leading to internalisation
Conformity
What is normative social influence
Agree with opinion of majority because we want to be accepted gain social approval and be liked
Conformity
When does normative social influence occur
In situations with stranger where you may feel concerned about rejection or may also occur with people you know as we’re concerned about social approval which can lead to compliance
Conformity
What type of process is informational social influence
Cognitive
Conformity
What type of process in normative social influence
Emotional
Conformity ao3
2 strengths
Research support for NSI
Research support for ISI
Conformity ao3
What research support NSI
Asch
Conformity ao3
What did Asch find
Many of his participants went along with a clearly wrong answer just because other people did
Conformity ao3
When asked what did Asch participants say why they went with the wron answer
Some said they felt self conscious going against the majority’s answers and were afraid of disapproval
Conformity ao3
What happened when Asch repeated his study but allied participants to write down most red of saying their answers
Conformity rates fell down
Conformity ao3
How does Asch show NSI
The participants are showing the need to be liked by agreesing with others and gaining social approval
Conformity ao3
What research is there for ISI
Lucas et al
Conformity ao3
What did Lucas et al do
Asked students to give answers to maths problems that were easier or harder
Conformity ao3
Results for Lucas et al
Greater conformity to incorrect answers when asked more difficult rather than easier ones also true for students who rated their maths ability poor
Conformity ao3
How does Lucas et al support ISI
This is what isi would predict to loom to other people and assume they know better and must be right
Conformity ao3
2 weaknesses
Individual differences
ISI and NSI work together
Conformity ao3
What are individual differences in NSI
Some research shows that NSI does not effect everyone’s behaviour in the same way
E.g. people who are less concerned with being liked are less affected by NSI than those who care more about being liked
nAffiliators are people who have a greater need for ‘affiliation’ (a need for being in a relationship with others)
Conformity ao3
Why are individual differences a weakness )
Means that research is not applicable to everyone
Conformity ao3
What is the two process model and whats wrong about it
Suggest behaviour is either due to NSI or ISIhowever both processes are often involved
Conformity ao3
Both explanations in asch experiment
Showed that when one other person went against the majority this may reduce the power of NSI because the peropson provides social support which may recxue the power of NSI because the person provides social support which may reduce the power of ISI because there is an alternate source of information a
Conformity ao3
Why is this a weakness
This shows it isn’t always possible to be sure whether NSI or ISI is at work
This is the case in lab studies but even more so in real life
This casts serious doubt over the view ISI and NSI operate independently in conforming behaviour
Asch’s research
What did he research into
Majority influence
Asch’s research
What was the aim
To investigate the degree to which individuals would conform to a majority who gave obviously wrong answers
Asch’s research
What was the sample
123 American make students
Asch’s research
What was the procedure
Participants told it was. Study of visual perception
Individual participants placed in groups with between seven and nine others, sat either in a line or around a table who were confederates
Task to say which comparison line a b or c was the same as a stimulus line on 18 trial
12 critical trials where confederates gave identical wrong answers and the real participants answered second to last
Also a control group
Asch’s research
What did asch find
Participants conformed to the wrong answer on 32% of 12 critical trials
75% conformed to alteast one answer
25 % never conformed
5% conformed to all; 12 wrong answers
Control group only had error group of 0.04%
Asch’s research
What explanation for conformity does it show why
Normative social influence because the task was so easy so no one with better or worse
Asch’s research
Why did people conform
Wanted to avoid ridicule conformed public but not privately
Believed their perception was actually wrong so conformed (distortion of conception)
Had doubts concerning accuracy of judgement so conformed to majority
Asch’s research
What was concluded
People influenced by group pressure even when the task has a clear cut answer (Asch effect)
Individual difference how much affected by majority
Most conformed publicly not privately
Suggested motivated by NSI
Asch’s research
What is the positive
Study was replicable
Asch’s research
What made the study replicable
Many aspects were standardised
Asch’s research
What aspects were standardised
Number of confederates taking part
Same target lines being shown
Asch’s research
Why is repliocabilyt a strength
Can be repeated and many have replicated his work since to show reliability
Asch’s research
3 weaknesses
Sample
Artificial tasks and situation
Ethics
Asch’s research
What was the sample
123 male American students
Asch’s research
What was limited about study
All men and American
Asch’s research
What might have been different in women
Might be more conformist
Asch’s research
Why is all from America bad
It’s an individualistic culture if done in collectivist culture, may have found higher conformity rates as more oriented towards group needs
Asch’s research
What is bad about the limited sample
Findings may only apply to American men and cannot be generalised to rest of world
Asch’s research
Demand characteristic
May have gone along with the demands of the study as wanted to help the study
Asch’s research
Why was it artificial task
Task of identifying lines was relatively trivial so there was no reason not to conform and may have been less if consequences were more important
Asch’s research
Why was it artificial situation
Group didn’t resemble a group wed take part in everyday life
Asch’s research
Why was artificiality a weakness
Results may not be generalisable to every day situations as doesn’t reflect situations where people might conform
Asch’s research
What ethic was broken
Deception,, protection from harm
Asch’s research
How was deceptions and informed consent broken
Real participants through the other participants were also genuine participant when they were confederates
Also believed study was about visual perception not conformity
Asch’s research
How was protection from harm broken
Participants also may have felt distress or embarrassment when answering questions and disagreeing with other
Asch’s research variation
Why did he carry variations of his original procedure
He was interested in conditions which might lead to an increase or decrease in conformity
Asch’s research variation
What three variable did he test for affecting conformity
Group size
Unaminity
Task difficulty
Asch’s research variation
How does group size affect comformity
Increases as size of majority increased until point where doesn’t
Asch’s research variation
How did asch change a study for group size
Increased number of confederate from one confederate to 15
Asch’s research variation
What did Asch find the group size would be to affect conformity
3
Asch’s research variation
What did group size conclude
Small minority may not be sufficient to exert influence but no need for majority of more than three
Asch’s research variation
What is unaminty
Extent to which all the members to a group agree
Asch’s research variation
What was the unaminitu in the original study
Majority was unaminous when all confederates selected the same comparison line and produced the greatest degree of conformity
Asch’s research variation
How did asch vary the study for unaminity
Introduced confederate who went against the other confederates
Asch’s research variation
What was found when another confederate who went against the other was introduced
Conformity dropped from 32% to 5.5%
Asch’s research variation
What does this suggest about unamintiy
Presence of a dissenter enable the real participant to behave independently suggesting the influence of majority depends to some extent on the group being unaminous
Asch’s research variation
What is seen with talk difficukty increasing
Greater conformity rates so individuals look to others for guidance as to what the correct response is
Asch’s research variation
How did asch study vary for task diffcukut
Made task more ambiguous by making the lines more similar in length
Asch’s research variation
What does task difficulty suggest
ISI plays greater role when task becomes harder and more ambiguous as more likely to look to others assuming they’re right and we are wrong
Zimbardo prison experiment
What was he researching
Conformity to social roles
Zimbardo prison experiment
What was the aim
To investigate whether prison guards behave brutally because they have sadistic personalities or is it the situation that creates behaviour
Zimbardo prison experiment
What was the sample
Students who volunteered
Zimbardo prison experiment
What was the sample
Students who volunteered
Zimbardo prison experiment
What was the procedure
Participants who were considered emotionally stable abated psychological testing were randomly assigned to prisoner or guard
Prisoner arrested in their homes by local police
Prisoners strip searched deloused given uniform and number
Social roles of prisoners and guards strictly divided
Prisoners daily routine heavily regulated
Feuds enforced rules and only referred to prisoners as number
Guards had uniform with clubs, handcuffs keys and mirror shades
Told had complete power over prisoners eg deciding when they could use the toilet
Zimbardo prison experiment
Findings
Guard took role with enthusiasm ands their behaviour became a threat to the brisk owner psychologically and physiologically
Study stopped after 6 days instead of 14
Guards consistently harassed prisoners often waking them in middle of night for headcount
Prisoners became subdued depressed and anxious
On prisoner released when first shows symptoms of psychological disturbance
Two more were released on forth day
One went on hunger strike ans punished by put in whole
Guards brutal and aggressive some appearing to enjoy power
Zimbardo prison experiment
Conclusion
Power of the situation influenced people behaviour
Guards and conformed so social roles within prison and the expectation of what they should do
Strength
Control
Zimbardo prison experiment
What had good control
Selection of participants
Zimbardo prison experiment
How was selection of participants controlled
Emotionally stable indivials chosen and randomly assigned to prisoner or guard
Zimbardo prison experiment
What did controlling participant selection try to to do
Rule out individual differences as an explanation of the findings
Zimbardo prison experiment
Why is control a strength
More confident ion drawing conclusion and Means behaviour must have been down to pressures of situation
Increases internal validity
Zimbardo prison experiment
3 weaknesses
Lack of realism
Ethical issues
Application to real life
Zimbardo prison experiment
What was argue for lack of realism
Participants merely acting rather than genuinely conforming to a role as performances were based of stereotypes of how prisoners and guards are supposed to behave
Zimbardo prison experiment
Example for lack of realism
One guard claimed he based his roles off a brutal character from a film
Zimbardo prison experiment what would lack of realism explain
Why prisoners ripped as they thought that’s what prisoners did
Zimbardo prison experiment
Counter to lack of realism
Situation was very real to the participants so high degree of internal validity
Zimbardo prison experiment
What ethical issue was broken
Right to withdraw
Zimbardo prison experiment
Why is ethical issues arise
Because of zimbardos dual role in study
Zimbardo prison experiment
Example of ethical issue broken
Student who wanted to leave study spoke to zimbardo as superintendent so zimbardo responded to him as him walking to be released and worried about running the prison
Zimbardo prison experiment
Why was ethical issues a weakness
Zimbardo wasn’t acting as a researcher with responsibility towards participants so unethical
Zimbardo prison experiment
Weakness of application to real lifer
Hoped research would lead to beneficial reforms in prison systems eg how treated
However zimbardo regards study as failure in sense prison conditions USA are even worse that when he performed the study
Zimbardo prison experiment
Why is real life application a weakness
As cost benefit analysis us counter balanced
Milgram research
What was it research into
Obedience
Milgram research
What is obedience
Form of social influence where individual follows a direct order from figure of authority
Milgram research
Why did he originally do the study/ to answer what question
Why German population had followed orders of hitler and slaughtered over 10 million Jews gypsies and other social groups in the holocaust
Milgram research
What was the sample
40 male participants recruited through a newspaper to take part in memory study
Milgram research
What was the procedure
Rigged draw for role of learner or teacher
Confederate always be the learner and participant teacher
Experiment was another confederate dressed in a lab coat
Learner strapped in a chair and wired to electrodes
Teacher required to give learner an increasingly severe electric shock for every mistake on a word pair task
Real shock demonstrated to participant rest fake
Standardised answers and responses
Experimenter used series of standard verbal prods if asked for guidance
Milgram research
What were the quantitative results
Obedience measured as percentage of participants of shocks up to volt
100% went to 300V
62.5% went to 450V (full)
Milgram research
What were the qualitative results
Many participants showed distress eg twitching sweating
Three participants had uncontrollable seizures
Some showed little signs of discomfort but were dutiful
Milgram research
What was the conclusion
Germans are different hypothesis fake
People obey those they regard as authority figures
Normal behaviour for those in a hierarchaly organised study
Milgram research
4 evaluation points
-low internal validity
-external validity from cultural bias
-ethics, psychological harm
-ethics, deceptions and informed consent
Milgram research
Low internal validity
What could be argued
Participants behaved the way they did because they didn’t really believe this set up and guessed it wasn’t real
Milgram research
Low interval Validity ]
Why is this a weakness
Milgram wasn’t testing what he intended
Milgram research
Low internal validity
Counter
75% participants in post study interviews said believed were real
Extreme physical responses suggest believed them to be real
Milgram research
External validity cultural bias
What is the problem
Only used American male participants so results may not be generalisable to other cultures
Milgram research
External validity cultural bias
What has research found
Varying levels of obedience in different cultures and may be cultural differences regarding authority
Milgram research
External validity of cultural bias
What could had highest level of obedience
Spane
90%
Milgram research
Ethic psychological harm
What is Milgram accused of
Exposing his participants to severe stress supported by extreme physical reactions such as seizures
Milgram research
Ethic psychological harm
Counter
Only 2% had any regrets involved
Thorough debriefing where participants met unharmed learner
Year later none showed signs of long term damage
Therefore may be justified by cost Benefit analysis
Milgram research
Ethic deception informed consent
Problem
Deceived participants so informed consent could not be given
Milgram research
Ethic deception informed consent
Example
Said study was about memory
Only after volunteers had agreed to take part electric shocks were mentioned
Mr Wallace was an actors who never received electrci shocks
Researcher was a confederate
Milgram research
Ethic deception informed consent
Counter
Milgram defended use of deception by debriefing
Deception was necessary if participant were to behave realistically
Situational explanation of obedience
What do these factors form
External explanation of obedience using features of environment
Situational explanation of obedience
How were these factors investigated
Variation of Milgram study after original
Situational explanation of obedience
What are the three factors
Proximity
Location
Uniform
Situational explanation of obedience
How did proximity affect Milgram study
Teacher and learner in same room (40% obedience)
Teacher forces learners hand onto shock plate (30% obeicne )
Situational explanation of obedience
How did location effect Milgram study
In a run down office block (47.5% obedience )
Situational explanation of obedience
How did uniform effect Milgram study
Experimenter played by member of public (20% obedience )
Situational explanation of obedience
Proximity explained
Involves how aware individuals are of the consequences of their actions
If closer to where the consequences are more attached to them whereas less aware if further away
Situational explanation of obedience
Location explained
Environment can be relevant to amount of perceived legtitmate authority a person giving orders is seen to have
Situational explanation of obedience
Uniform explained
Wearing of uniform can give give perception of added legitimacy to authority figures
Situational explanation of obedience
Strengths
Research support
Control of variables in variations
Situational explanation of obedience
What reasrch support this
Bickman
Situational explanation of obedience
What did Bickman do
Conducted a field experiment in NYC
Three confederates were dressed in different outfits jacket and tie, milkman, security guard
Confederates stood in the street and asked passers by to perform tasks such as pick up litter
Situational explanation of obedience
Results from Bickman -
People twice as likely to obey the security guard that the man in a shirt and tie
Situational explanation of obedience
Why is this a strength
Support Milgram conclusion that uniform conveys authors of its wearer and produce obedience
Situational explanation of obedience
How was it controlled
Milgram systematically altered one variable at a time to see what effect it had on obedience levels
All other procedure and vairbvlaes were kept the same as the study replicated over and over with more than 1000 participants
Situational explanation of obedience
Why is this a strength
Increases internal validity as we have more certainty what is affecting the DV
Situational explanation of obedience
2 weaknesses
Lack of internal validity
Social sensitivity
Situational explanation of obedience
Lack of internal validity
How
Participants knew the study was fake
And was more likely with extra manipulation
Situational explanation of obedience
Example
Variation where experimenter is played by member of public