Social influence Flashcards
What is compliance?
publicly adopting a group’s beliefs even if we don’t agree with them privately
- the most shallow type of conformity
What is internalisation?
This results in private change as well as public, usually permanent as attitudes have become internalised
What is identification?
Identifying with a group and adopting their beliefs - because we identify with them we want to be a part of it
what is the ‘need to be liked’ called?
Normative social influence
what is the ‘need to be right’ called?
Informational social influence
Give two examples of conformity studies
Asch’s conformity studies
Zimbardos Stanford prison experiment
How many participants were in Asch’s original investigation?
123
What was the range of group sizes in Asch’s baseline investigation?
6-8
give the baseline procedure of Asch’s’ conformity study
Those involved must say out loud which comparison line matches the target line
Confederates (aware) all gave the same incorrect answer each time
there are _ types of conformity
3
What were the findings of Asch’s conformity studies?
Group with Confederates conformed 36.8% (1/3rd) of the time
25% of ppts never conformed (individual differences)
What three ways did Asch alter his procedure in follow up studies?
Group size
Unanimity
Task difficulty
by altering group sizes in a follow up investigation what did Asch find?
3 people is enough to sway opinion
Adding more confederates does not seem to increase pressure
by having a disparity in unanimity in his follow up investigation what did Asch find?
Confederates giving correct answer
Conformity was 5%
Confederates giving different incorrect answer
Conformity 9%
by altering task difficulty what did Asch find in his follow up investigation?
The more similar the lines (the more ambiguous the answer) the more greater the conformity
Asch’s conformity studies are an example of ________ social influence why is this?
Informational
Conformity increased when the line task was more difficult
give a strength of Asch’s conformity studies
Task difficulty research support - Lucas et al asked their participants to solve ‘easy’ & ‘hard’ maths problems - the ppts conformed more often i.e. agreed with the wrong answers when the problems were harder
give three limitations to Asch’s conformity studies
External validity = low , it is unlikely we are put into this situation in real life and therefore many not be an accurate measure of conformity i.e. the task of identifying lines is trivial and so there is no real reason to conform
Cultural/gender bias - Asch’s OG study & his follow ups were done in America and only with white men - can’t be applied to non western/collectivist cultures as conformity may be differ there e.g. research into collectivist cultures has shown higher levels of conformity due to greater importance placed on the group than the individual - so ungeneralisible & limited application
Ethical issues - deception - ppts unaware of true nature of the experiment
What was the procedure for ZimBardos Stanford prison experiment?
21 male student volunteers tested for emotional and psychological stability
They are randomly allocated prison or guard to reduce research bias
how were participants encouraged to conform in ZimBardos Stanford prison experiment?
Through uniform and instructions
Prisoner - smock , cap , id number , could ‘apply for parole’ but not ‘leave’
Guard - uniform , cuffs , clubs and shades , complete authority over prisoners
what were the findings of ZimBardos Stanford prison experiment?
Guards quickly took on role with enthusiasm
Within two days the prisoners rebelled and the guards retaliated with fire extinguishers
Guards harassed prisoners i.e. headcounts and if refused to ppt they were made to clean the toilets with their bare hands
how many participants were released early in ZimBardos Stanford prison experiment due to distress?
One released post rebellion for psychological disturbance
2 more on day 4
what happened to the participant who went on a hunger strike in ZB’s Stanford prison experiment?
Force fed then punished with isolation
how many days was ZB’s Stanford prison experiment?
6
give two strengths of ZB’s Stanford prison experiment
Internal validity - roles of guards & prisoners randomly allocated and so individual personality differences were ruled out as roles were given by chance so differences in behaviours must be due to the roles themselves - a lot of control over variables
Application - The guards willingness to take on their roles and their increasing aggressive behaviours due to the powers given to them & the uniform (loss of identity) may explain police brutality and the reasons behind it
Give two limitations of ZB’s Stanford prison experiment
Ethical concerns - violated protection from psychological harm as ppts experienced psychological duress e.g. one ppt released post rebellion for psychological disturbance - violated right to withdraw as prisoners could ‘apply for parole’ but not ‘leave’
Contradictory evidence/lack of reliability- BBC prison study very different results, prisoners took control of mock prison and subjected guards to harassment , supported the social identity theory as the guards didnt develop a shared social identity
define obedience as a form of social influence
A form of social influence where an individual follows a direct order
The individual giving the orders usually a authority figure
Give an example of a study that investigates obedience
Milgrams baseline procedure - the influence of authority figures on obedience
what did milgram study and why
The influence of authority figures on obedience he couldn’t comprehend how those who were seemingly normal becoming involved in the atrocities of the nazi holocaust
Milgram believed answers for this switch might lie in the personality characteristics of German people (perhaps more susceptible)
How many participants were in Milgrams original investigation
40 American male volunteers
describe the baseline procedure of Milgrams study
Fake lots were drawn for the roles of ‘teacher’ + ‘learner’ (mr wallace) - ppt always ‘teacher’
The voltage was increased by 15 volt increments every time the ‘learner’ gave an incorrect/no answer
the learner gave verbal (fake) protests and eventually
went silent when 450 volts was reached
Experimenter used 4 prods when participant ‘teacher’ stopped e.g. you must go on
How many prods were used by the experimenter in Milgrams baseline procedure
4
what were the findings of Milgrams original investigation
65% went to the max 450v
All teachers showed signs of distress - 3 had seizures
All were debriefed after 84% said they were glad they participated
how many ‘teachers’ had a seizure
3