Social Influence Flashcards
Conformity
Yielding to group pressure
Group size
The extent to which the number of people in a group affects the degree to which an individual conforms
Unanimity
The extent to which members of a group agreeing with one another affects the degree to which an individual conforms
Task difficulty
The extent to which how obvious a correct answer seems affects the degree to which an individual conforms
Asch (1951) ‘baseline’
j
Asch (1955)
j
Todd Lucas et al (2006)
j
Compliance
Publicly, but not privately, going along with majority influence to gain approval
Internalisation
Public and private acceptance of majority influence, through adoption of the majority group’s belief system
Identification
Public and private acceptance of majority influence in order to gain group acceptance
Informational social influence (ISI)
A motivational force to look to others for guidance in order to be correct
Normative social influence (NSI)
A motivational force to be liked and accepted by a group
Paul McGhee and Richard Teevan (1967)
j
Asch (1951)
j
Lucas et al (2006)
j
Social roles
The parts individuals play as members of a social group, which meet the expectations of that situation
Cognitive dissonance
An unpleasant feeling of anxiety created by simultaneously holding two contradictory ideas
Confederates
Also known a pseudo-participants and stooges, individuals who pretend to be participants or researchers
Variables affecting conformity
Characteristics that can affect the degree to which individuals conform
Situational variables
Features of an environment that affect the degree to which individuals yield to group pressures
Individual variables
Personal characteristics that affect the degree to which individuals yield to group pressures
Mood
Research suggests that humans will conform more when they’re in a good mood. Tong et al (2008)
Culture
Research suggests that humans will conform to different levels because of their culture. Smith and Bond (1993)
Dehumanisation
Degrading people by lessening of their human qualities