social influence- 1 Flashcards
what is conformity
a change in opinions or behavior due to pressures from a majority position
outline compliance
change of behavior/ opinion in public but not private, weak and temporary, only last when they feel they are being monitored by the group
outline internalisation
change in behaviour/ opinions publicly and privately, powerful and permanent, even when apart from group
outline identification
changes in behaviour/ opinions to fit in with a group, they value membership of the group, only lasts as long as the person remains a member of the group.
outline NSI
normative social influence- accepting behaviour/ opinions of the majority to feel accepted, driven by emotions, leads to compliance
outline ISI
informative social influence- accepting behaviour/ opinions of majority because they view them as well informed, driven by cognition, leads to internalisation
limitation- types and explanations for conformity- socially sensitive
has the potential for harmful social consequences, people can be manipulated into making people agree with them if the other has knowledge of ideas of ISI and NSI, can undermine democracy,
could be useful to society and help encourage socially beneficial behaviours.
strength- types and explanations for conformity- research support
ISI as exp for conformity jenness jelly bean exp, final private estimate was closer to majority’s estimate- internalisation, lab conditions, artificial task, not generalisable
outline aschs original exp
(1951) line judgment task, investigating the extent individuals are affected by conformity, always clear what answer was
what happened in the control condition of aschs exp
participants completed it on their own, less than 1% answered wrong
what does the control condition suggest in aschs exp
the presence of a majority affected the judgment the participant gave
what are the findings and conclusions of aschs exp
over 75% of participants conformed at least once, 95% of participants gave a different response at least once, conclusion- although conformity had an impact, it was not overwhelmingly powerful
what happened in aschs group size variation of his exp, and what were the findings
he varied the number of confederates from 1-15, conformity rose steeply to 31.8% when there were 3 confederates, after this there was not much change
what happened in the unanimity version of aschs exp, what were the findings
introduced confederates who occasionally disagreed with the majority, conformity dropped to 25% in the presence of a dissenting confederate
what happened in the task difficulty version of aschs exp, what were the findings
asch made the answer less obvious, conformity increased here
strength- aschs study- experimental control
experimental control- control group, allows comparison to be made, allows more certainty that the majority influence was what made participants give incorrect answers
limitation- aschs study- population validity
population validity- consisted of 123 male US undergrad students, unrepresentative, biased sample size, difficult to generalise results, especially to women or those from other cultural backgrounds
outline the aims of zimbardos study
to investigate the cause of violence in military prisons- whether a persons disposition or situation could explain the behaviour seen in prisons
outline the findings and conclusions of zimbardos study
guards quickly conformed to roles, harassed prisoners, frequent head counts, humiliation.
prisoners conformed to their roles, rebelled, tore uniforms, started riots, went on hunger strike
-situation rather than dispositional
strength -zimbardos exp- controls
control of participant EVs- random allocation
limitation- zimbardos exp- ethics
ethical issues- zimbardos role in the exp, researcher and superintendent, interfered with his duty to protect rights of participants
what is obedience
form of social influence- following orders from someone perceived to have more authority
outline milgrams findings
100% shocked to 300vs, 65% shocked to 450vs
what was milgrams conclusion
destructive obedience is well within the behavioral repertoire for most people
outline the proxemics variable in milgrams exp- teacher/learner
having the teacher and learner in the same room- decreased obedience to 40%
outline the proxemics variable in milgrams exp- teacher/ experimenter
having the teacher and experimenter in different rooms -decreased obedience to 20.5%