Social Impact Theory Flashcards
Sit
Target= person being infl and sources= perso inf social impact= effect people have on behaviour
Impact on target=f(sin) more sources= high impact
Strength SIT
Perceived power of source eg police has stronger inf than security
Immediacy
Physical proximity aka closeness of source in terms of time and space
No.sources
How many sources are trying to impact target
So more = more Ob
Light bulb analogy
Strength= intensity so Inc power
Immediacy= time delay pressing switch and space how close so reduce delay by bringing light closer
Sources = Inc light sources
Divisional effect
Social impact reduced if more targets than there are sources son impact to each indv reduced
Less power= message weak
Weakness
I contradictory to sugg psychosocial forces are diff eg hofling
J doc wasn’t present so imm was low and 21/22nurses obeyed
E imm didn’t play imp role or have great impact on Ob propses by sit discrediting theory
Strength
I sedikikes and Jackson found strength , Imm and source affect Ob alongside divisional effect
J when customers were instructed to move rate of compliance Dec if group of targets inc
E multiple aspects of SIT showed inf on Ob on realistic setting which makes theory credible exp of ob to authority