Rm Questionnaires And Sampling Flashcards
Data
Quantitative eg numerical and qualitative eg depth info
Questionnaire
Data collection and RM method, self report of personal data, only ask what researcher really needs to know
Types of questions
Open ended =detailed info but diff to analyse eg what are your views
Closed = limited response but quick eg likert scale
S&W of open q
S= details of thoughts, unrestricted by categories, unexpected findings
W= wide range so diff to draw conc, interpretation may require subjective reasoning
S&W of closed q
S= easy to analyse and compare, objective
W= not precise, ranked scale may lead to same responses, oversimplified
Interviews
Gather more detailed info
Types of intv
Structured close q, standardised, but lack depth
Semi structured follow up q, focus groups
Unstructured free flowing, conversational, requires skills
S&W of intv
S= tackle sensitive topics, new lines of psych enquiry by honesty
W= intv bias, misintp data, effects of interpersonal v,social desirability bias
Sampling
Large sample= acc estimate ABT nature of pop
Balance betw rep ACC target pop and time and money
Random
Every person has equal chance of being selected eg lots in a hat
Strength= high pop validity as Inc chance of rep sample
Weakness= more effort and time and doesn’t guarantee a sample
Opportunity
Use people available or known
S least amt prep
W low pop v due to sample being less rep
Stratified
Proportionately represented
S most rep, generalised
W could lead to bias as not all subgroups are not accounted
Volunteer
Replying to adv so taking part themselves
S convenient, specialised group of ppt
W majority of target pop may not respond to adv, ppt may not rep target pop so bias and not generalisable
