Social impact theory Flashcards
What is the social impact theory?
How other people influence behaviour, + the strength of how likely someone is to change their behaviour
Has behaviour changed due to a high social force
What are the 3 components of the social impact theory?
Strength, immediacy, number of sources
What is strength as a component?
How much power/authority someone has over an individual
What is immediacy as a component?
How recent the influence is + how close to the individual the one giving orders is
An order from someone right next to u + has just said it is more effective than an order from someone far away + awhile ago
What is number of sources as a component?
The more people putting social pressure on you to do something, the more social force that they have
What is the idea of psychosocial law?
The first source of influence has the biggest effect on people,but each additional source has less impact
What is diffusion of responsibility?
When the individual is in a group setting then there will be lower effect of social impact
Responsibility is diffused/spread amongst many people
How does diffusion of responsibility link to the bystander effect?
The more people there are in a crowd, the less responsible you feel
