Social Impact

Question 1

What is the social impact theory discuss

Answer 1

How we behave within social areas

Question 2

What is the source

Answer 2

Person doing the influencing

Question 3

What is the target

Answer 3

People who are influenced

Question 4

3 aspects of social impact theory

Answer 4

Strength
Immediacy
Numbers

Question 5

Explain strength

Answer 5

How much power you believe the person ordering you has

Question 6

Example of strength

Answer 6

Hierarchy
Uniform
Title

Question 7

Explain immediacy

Answer 7

How recent the influence is and how close to you they are

Question 8

Examples of immediacy

Answer 8

Physical proximity
Time

Question 9

Explain numbers

Answer 9

The more people putting pressure on you to do something

Question 10

Explain the psychosocial

Answer 10

The first source of influence has most dramatic impact
Second, third, forth sources generate less and less social force

Question 11

Explain divisions of impact

Answer 11

Social force gets spread out between all the people it is directed at

Question 12

Explain diffusion of responsibility

Answer 12

The more people the less personal each person will feel

Question 13

Sedikides and Jackson procedure

Answer 13

Visitors were asked not to lean on railings at New York zoo

Question 14

How is strength tested in Sedikides and Jackson

Answer 14

Confederate wearing uniform
Confederate wearing t-shirt and shorts

Question 15

How is immediacy tested in Sedikides and Jackson

Answer 15

Confederate in same room
Confederate in adjacent room

Question 16

How is division of impact tested in sedikides and Jackson

Answer 16

Group of one or two
Group of 5/6

Question 17

Results when confederate was dressed as zoo keeper

Answer 17

58% obedience

Question 18

Results when confederate was dressed in t-shirt and shorts

Answer 18

35% obedience

Question 19

Results when confederate in same room (S + J)

Answer 19

61% obedience

Question 20

Results when confederate in adjacent room (S + J)

Answer 20

7% obedience

Question 21

Results for confederate with group of one or two

Answer 21

60% obedience

Question 22

Results when confederate with group of 5/6

Answer 22

14% obedience

Question 23

Couplet 1 for SIT + obedience

Answer 23

AO1: learner and teacher in different room - Milgram
DM: this demonstrates
AO3: weak in immediacy - not within close proximity
EDM: Therefore, empathy cannot be shown which could’ve affected obedience levels and resulted in less than 65% administering 450V

Question 24

Second couplet for SIT and obedience

Answer 24

AO1: strength - authority figure
DM: shown by
AO3: Hofling - called nurses and asked for them to admitted overdose - 95% compiled
EDM: this suggests nurses saw doctor as having high power so felt obligated to obey

Question 25

Fourth couplet of SIT + obedience

Answer 25

AO1: immediacy - does having a source close affect obedience
DM: shown by
AO3: Sedikides and Jackson
Same room: 61%
Adjacent room: 7%
EDM: These results support SIT - obedience increases with increased level of immediacy

Question 26

Third couplet of SIT + obedience

Answer 26

AO1: Strength - does uniform affect how much power the person ordering you has
DM: shown by
AO3: Sedikides + Jackson
Uniform: 65%
Short + t-shirt: 35%
EDM: therefore this demonstrates that uniform increases obedience as they view you as having higher power

Question 27

Explain the Hofling study

Answer 27

Arranged for unknown doctor to telephone 22 nurses
Asked them to administer over does of a drug not on their ward list

Question 28

Results of Hofling study

Answer 28

95% obeyed

Question 29

Conclusion of Hofling study

Answer 29

Challenges social impact - source being absent did not reduce effect/ didn’t appear to make a difference