Social Impact Flashcards

1
Q

What is the social impact theory discuss

A

How we behave within social areas

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2
Q

What is the source

A

Person doing the influencing

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3
Q

What is the target

A

People who are influenced

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4
Q

3 aspects of social impact theory

A

Strength
Immediacy
Numbers

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5
Q

Explain strength

A

How much power you believe the person ordering you has

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6
Q

Example of strength

A

Hierarchy
Uniform
Title

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7
Q

Explain immediacy

A

How recent the influence is and how close to you they are

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8
Q

Examples of immediacy

A

Physical proximity
Time

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9
Q

Explain numbers

A

The more people putting pressure on you to do something

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10
Q

Explain the psychosocial

A

The first source of influence has most dramatic impact
Second, third, forth sources generate less and less social force

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11
Q

Explain divisions of impact

A

Social force gets spread out between all the people it is directed at

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12
Q

Explain diffusion of responsibility

A

The more people the less personal each person will feel

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13
Q

Sedikides and Jackson procedure

A

Visitors were asked not to lean on railings at New York zoo

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14
Q

How is strength tested in Sedikides and Jackson

A

Confederate wearing uniform
Confederate wearing t-shirt and shorts

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15
Q

How is immediacy tested in Sedikides and Jackson

A

Confederate in same room
Confederate in adjacent room

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16
Q

How is division of impact tested in sedikides and Jackson

A

Group of one or two
Group of 5/6

17
Q

Results when confederate was dressed as zoo keeper

A

58% obedience

18
Q

Results when confederate was dressed in t-shirt and shorts

A

35% obedience

19
Q

Results when confederate in same room (S + J)

A

61% obedience

20
Q

Results when confederate in adjacent room (S + J)

A

7% obedience

21
Q

Results for confederate with group of one or two

A

60% obedience

22
Q

Results when confederate with group of 5/6

A

14% obedience

23
Q

Couplet 1 for SIT + obedience

A

AO1: learner and teacher in different room - Milgram
DM: this demonstrates
AO3: weak in immediacy - not within close proximity
EDM: Therefore, empathy cannot be shown which could’ve affected obedience levels and resulted in less than 65% administering 450V

24
Q

Second couplet for SIT and obedience

A

AO1: strength - authority figure
DM: shown by
AO3: Hofling - called nurses and asked for them to admitted overdose - 95% compiled
EDM: this suggests nurses saw doctor as having high power so felt obligated to obey

25
Fourth couplet of SIT + obedience
AO1: immediacy - does having a source close affect obedience DM: shown by AO3: Sedikides and Jackson Same room: 61% Adjacent room: 7% EDM: These results support SIT - obedience increases with increased level of immediacy
26
Third couplet of SIT + obedience
AO1: Strength - does uniform affect how much power the person ordering you has DM: shown by AO3: Sedikides + Jackson Uniform: 65% Short + t-shirt: 35% EDM: therefore this demonstrates that uniform increases obedience as they view you as having higher power
27
Explain the Hofling study
Arranged for unknown doctor to telephone 22 nurses Asked them to administer over does of a drug not on their ward list
28
Results of Hofling study
95% obeyed
29
Conclusion of Hofling study
Challenges social impact - source being absent did not reduce effect/ didn’t appear to make a difference