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Social Psychology > Social Impact > Flashcards

Social Impact Flashcards

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1
Q

What is the social impact theory discuss

A

How we behave within social areas

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2
Q

What is the source

A

Person doing the influencing

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3
Q

What is the target

A

People who are influenced

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4
Q

3 aspects of social impact theory

A

Strength
Immediacy
Numbers

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5
Q

Explain strength

A

How much power you believe the person ordering you has

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6
Q

Example of strength

A

Hierarchy
Uniform
Title

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7
Q

Explain immediacy

A

How recent the influence is and how close to you they are

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8
Q

Examples of immediacy

A

Physical proximity
Time

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9
Q

Explain numbers

A

The more people putting pressure on you to do something

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10
Q

Explain the psychosocial

A

The first source of influence has most dramatic impact
Second, third, forth sources generate less and less social force

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11
Q

Explain divisions of impact

A

Social force gets spread out between all the people it is directed at

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12
Q

Explain diffusion of responsibility

A

The more people the less personal each person will feel

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13
Q

Sedikides and Jackson procedure

A

Visitors were asked not to lean on railings at New York zoo

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14
Q

How is strength tested in Sedikides and Jackson

A

Confederate wearing uniform
Confederate wearing t-shirt and shorts

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15
Q

How is immediacy tested in Sedikides and Jackson

A

Confederate in same room
Confederate in adjacent room

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16
Q

How is division of impact tested in sedikides and Jackson

A

Group of one or two
Group of 5/6

17
Q

Results when confederate was dressed as zoo keeper

A

58% obedience

18
Q

Results when confederate was dressed in t-shirt and shorts

A

35% obedience

19
Q

Results when confederate in same room (S + J)

A

61% obedience

20
Q

Results when confederate in adjacent room (S + J)

A

7% obedience

21
Q

Results for confederate with group of one or two

A

60% obedience

22
Q

Results when confederate with group of 5/6

A

14% obedience

23
Q

Couplet 1 for SIT + obedience

A

AO1: learner and teacher in different room - Milgram
DM: this demonstrates
AO3: weak in immediacy - not within close proximity
EDM: Therefore, empathy cannot be shown which could’ve affected obedience levels and resulted in less than 65% administering 450V

24
Q

Second couplet for SIT and obedience

A

AO1: strength - authority figure
DM: shown by
AO3: Hofling - called nurses and asked for them to admitted overdose - 95% compiled
EDM: this suggests nurses saw doctor as having high power so felt obligated to obey

25
Q

Fourth couplet of SIT + obedience

A

AO1: immediacy - does having a source close affect obedience
DM: shown by
AO3: Sedikides and Jackson
Same room: 61%
Adjacent room: 7%
EDM: These results support SIT - obedience increases with increased level of immediacy

26
Q

Third couplet of SIT + obedience

A

AO1: Strength - does uniform affect how much power the person ordering you has
DM: shown by
AO3: Sedikides + Jackson
Uniform: 65%
Short + t-shirt: 35%
EDM: therefore this demonstrates that uniform increases obedience as they view you as having higher power

27
Q

Explain the Hofling study

A

Arranged for unknown doctor to telephone 22 nurses
Asked them to administer over does of a drug not on their ward list

28
Q

Results of Hofling study

A

95% obeyed

29
Q

Conclusion of Hofling study

A

Challenges social impact - source being absent did not reduce effect/ didn’t appear to make a difference

Social Psychology (10 decks)

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