Interviews Flashcards
What is a structured interview
Set format of standardised questions
Positives of structured interview
Can be easily replicated
Easier to analysed - answers are predictable
Quick
Negatives of structured interviews
Interview expectations may influence the answers the interviewee gives
May not reveal personal info face to face
Not flexible
Lacks detail as Qs are closed
What is a Semi structured interview
Set Qs but these can be varied and expanded on
Positives of semi structured interview
Respondents can answer on their terms in informal setting but still provide uniform info for qualitative data
Flexible
Reliable and comparable qualitative data
Negative of semi structured interview
Data generated remains fundamentally shaped by interview context
Time consuming
Quality of findings is more dependent on individual skills of interviewer
What is an unstructured interview
No set format for Qs which allows interviewer to follow natural progression of interview
Positives of unstructured interview
More flexible
Qualitative data
Open Q provide depth
Increased validity
Access to info that may not have been revealed by predetermined Qs
Negatives of unstructured interviews
Most affected by interviewer bias
Time consuming
Certain skills needed by interviewer so more expensive
What is the difference between questionaries and interviews regarding participants
Q: given to lots of people - large amounts of data
I: number of participants is restricted - time consuming
What is the difference between questionnaires and interviews regarding information given
Q: may feel more willing to reveal confidential info as they won’t feel judged
I: only reveal personal info if they have skilled interviewer who is encouraging
What issues can fact to face interviews raise and why
Methodological issues
Interviews are role play and perceived status may influence reply
How can social interaction in interviews create bias
Interviewer’s appearance behaviour may impact answers
What other factors can create interviewer effect
Gender
Ethnicity
Language
Age
Body language
Social status
What happens to results if there is a perceived status disparity
Results have to be interpreted with care
