Qualitative Analysis

Question 1

In Milgram, what kind of qualitative data was gathered

Answer 1

Comments of observers
Like how they described the experimenters

Question 2

Method of qualitative research

Answer 2

Interview with open questions
Direct observation
Indirect observation using artefacts
Case studies
Dairies

Question 3

What is the main intentions qualitative analysis (thematic analysis)

Answer 3

To summarise and impose some kind of order on the data
To ensure that the order represents the participants perspective and does not arise from preconception
Enable themes to be identified and general conclusions drawn

Question 4

Stages of qualitative analysis/ thematic analysis

Answer 4

Artefact
Read + analyse
Find themes
Make codes
Memo (notes)

Question 5

What is a content analysis

Answer 5

The analysis of the content of something

Question 6

Strengths of qualitative data

Answer 6

Represents true complexities of human behaviour - holistic approach

Provides rich details of how people think and behave so higher validity

Question 7

Weaknesses of qualitative data

Answer 7

More difficult to detect patterns + draw conclusions due to huge amounts of variety in data

Interpreting what people mean is subjective so lowers credibility

Question 8

What do researchers have to acknowledge with Qualitative analysis

Answer 8

Subjectivity

Question 9

How is deception reduced in the qualitative approach

Answer 9

Participants are involved and the effects of their expectations are acknowledged

Question 10

What does the qualitative approach start with and then lead to

Answer 10

Starts from specific observations which then lead to the detection of patterns and ultimately theories

Question 11

What is qualitative data

Answer 11

Descriptive data using words