social cultural saq studies

Question 1

hamilton and gifford aim

Answer 1

to confirm their theory of illusory correlation

Question 2

hamilton and gifford procedure

Answer 2

participants listened to a series of statements made about people from two groups: A or B. there were twice as many people in group A as B, making group B the minority group. the statements were either positive or negative. each group had the same proportion of positive and negative comments. Participants were then asked how many of the people in each group had positive v negative traits

Question 3

hamilton and gifford findings

Answer 3

participants overestimated the number of negative traits in the minority group

Question 4

hamilton and gifford conclusion

Answer 4

argued that the findings were the case because the minority group was by nature smaller in number, so their negative behaviours were perceived to represent the group as a whole. this demonstrates why negative stereotypes may be more common for minority groups than for the majority.