Social Construction Flashcards
Social change
The end of the war (1945) was the beginning of change in British society. Decline in modernity (everybody agreeing) increase in late modernity, more individuality .so youths wanted to be in subcultures.
Birth rate (pilcher)
After the war (1945) male
Solidgers came home and impreganted their wives because they were celebrating survival. More youths-more subcultures!
Impact of American culture (Frith)
After ww2 American products such as
Coca cola and Nike came to retain to target youths as they had more disposable cash( consumerism )
Longer transition between childhood and adulthood
Transition means moving away/gaining independence
In the 20th century, education age increased .
Transition increases and therefore adult responsibilities were taken later in life.
Increased economic power (ABrams)
After the war in 1945- lots of Reconstruction needed so There was a higher demand for workers. Abrams proved that earnings increased over 50% between 1938 and 1958. Working class had more money to spend on leisure music clothes and cosmetics to create subcultures.
Specialisation of the media
In the 1950s there was more types of media that the youths were anole to enjoy as more disposable cash (magazines TVA etc) increased advertising and products .
Rock and roll music
Came from America,broke norms and values as it was very sexualised, e.g elvis.due to different values for that norm people became part of different subcultures.