social cognition Flashcards
social brain hypothesis
the primate brain evolved to be disproportionately large in order to support the social cognition necessary for successful group living
as the group size increases, so does the number of relationships. this increases the cognitive demand
requires expanded social skills, such as cooperation
remembering who did something, did this monkey give me a banana or did they poke me with a stick - determines your actions toward them
what does cooperation require
communication (language and nonverbal communication skills)
memory of past encounters
conflict resolution
social influence
suggests our thoughts, attitudes, beliefs, and actions are influenced by other people
conforming to fit in
can be through social media, auditory and visual stimuli we see around us
our individual judgements are shaped by other’s opinions
we understand and abide by often unwritten rules of etiguette that govern social behaviour
conformity
the tendency for people to shift their own opinions, beliefs, and actions such that they are in agreement with other people
even simple things people conform to
following and going with a group
two reasons people conform: informational conformity and normative conformity
informational conformity
in uncertain situations, we rely on the opinions of others as a source of information
ie/ running from smt because other people are
normative conformity
people may conform to be liked by others
especially when there is no right answer
classic studies of social conformity by solomun asch
people do not want to stand out or be different
everyone says A’s, then the 6th person who the experiment was being done one knows B is the closest, they are still conformed to say A
line matching task after hearing answers from other people
conformity and fMRI results
activity in the rostral cingulate zone (RCz) increased when participants received feedback that their ratings differed from group ratings= similar to a “conflict”
- perceived as an error
activity in the nucleus accumbens (NAc) increased when participants received feedback that their rating agreed with group ratings = similar to a “reward”
- perceived as a positive outcome
social norms
written (laws) and unwritten (what to wear to a funeral) rules that govern social behaviour
- regulate how to function in a group setting
“socially inappropriate” behaviour is associated with:
- traumatic brain injury, especially when frontal lobe damage is implicated
- some kinds of dementia, especially frontatemporal dementia
- people with autism who can have difficulty understanding social norms and expectations
economic games and social norms
neuroimaging studies of social norm compliance have focused on economic games in which social norms of fairness are critical in the game
ie/ ultimatum game
the ultimatum game
take it or leave it game
one player (the giver) decides how to split a reward between themselves and another player (the receiver)
findings from the ultimatum game
offer acceptance decreases as it becomes less fair
unfair offers less accepted when giver is human as opposed to a computer program
increasing unfairness of offer increases activity of insula, ACC and DLPFC
insula: stronger response to unfair offers from humans than a computer
ACC and DLPFC: Potentially due to greater demands on cognitive control for decision making
activity in anterior insula
associated with feeling disgust
this increases with increasing unfairness of an offer
activity in anterior cingulate and dorsolateral prefrontal cortex
important in cognitive control and conflict resolution
higher in receivers when they receive an unfair vs fair offer
damage to orbitofrontal cortex (OFC)
most strongly associated with alterations in social behaviour and judgements
lateral OFC in important in integrating emotional cues with decision making
conclusions about neural basis of social norm hypothesis
the frontal including OFC, DLPFC and ACC are critically involved (needed to comply w/ social norms
these regions are essential for cognitive control and decision making (executive functions) which are necessary for social norm compliance
consistant with the social brain hypothesis: the frontal cortex expanded over evolutionary time to support social cognition
what are the two main theories of understanding other’s thoughts and feeling
simulation theory
theory of mind
two theories are not mutually exclusive, each likely to operate in different circumstances