Social Cognition Flashcards

1
Q

How can social judgements have serious consequences on judging people’s behaviour?

A

1993 the police caught Joel Rifkin in his Mazda truck and discovered a dead 22 year old in his trunk.

Investigations led to the findings that he was included in 16 other murders, all women.

He is now the most prolific serial killer in New York State history

This was shocking to people who knew Joel because they claimed to have felt very safe when he was around and that he was a very gentle man

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2
Q

What are snap judgments?

A

Snap judgments are a form of positional thinking – right/wrong, good/bad, desirable/undesirable. Energetically, each time we make one of these judgments, we are either accepting or rejecting someone or something

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3
Q

Are snap judgments accurate?

A

When you engage in watching people (i.e.) at the park or airport, you don’t just watch, you judge.

Willis and Todorov Experiment proved that we only need a couple of seconds to form our judgements of other people

They predict rather well but they usually only provide a kernel of truth.

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4
Q

Why are snap judgments important?

A

Assessments whether a person is trustworthy or not, aggressive or not aggressive

People are predisposed to making quite important snap judgments about others; whether they should be approached or avoided (dimension 1)

The other dimension focuses on the assessments whether a person seems confident or bashful, dominant or submissive.

whether they are likely to be “top dog” or “under-dog” (dimension 2)

Ex. 1 – Hypermasculine features like a square jaw would lead one to assume that they are dominant

Ex. 2 – The shape of the eyebrows and eye socket as well as if the person is smiling or not would help one assume if they are trustworthy or not.

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5
Q

What is inferring the cause of behaviour?

A

In line with the construal principle, our judgements are based on the meaning we assign to the behavior we witness, whether someone else’s or our own.

Ex. When you get a grade back, you make an attribution
If you did well, you might decide that it is further evidence of how smart you are, or that the grading was easy
If you did bad, you might decide that you are not good at this subject or that the test was unfair

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6
Q

What is the process of causal attribution?

A

Does the car salesman honestly believe that this car is the best for me? Or is he just saying this because he wants to make the sale and get a bigger commission?

We try to figure out the cause of someone’s behavior by questioning if the trait is a product of something

Within the person (is it an internal or dispositional cause)

A reflection of something outside of the person (external or situational cause)

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7
Q

What is the difference between internal and external causes?

A

You might win the poker game because you are better than everyone else (internal cause)

You might win the poker game because you got lucky and got better cards (external cause)

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8
Q

What is the covariation principle?

A

Trying to determine what causes internal and external characteristics of the person.

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9
Q

What are the types of covariance?

A

Consensus
Distinctiveness
Situational attribute
Dispositional attribution

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10
Q

What is the consensus covariance?

A

Refers to what most people would do in a given situation

Does everyone behave the same in that situation?

(i.e.) does everyone in that Stats class like it or is it just my friend?

The more an individual’s reaction (high consensus) the less it tells you about the person and more about the situation

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11
Q

What is the distinctiveness covariance?

A

What an individual doe sin different situations

Is it a particular behavior unique to a specific situation or does the person react the same way in many situations?

Does your friend like all math classes or only her stats?

The more someone’s reaction is confined to a particular situation (when distinctiveness is high) the less it says about the individual and the more it says about the situation.

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12
Q

What is the situational covariance?

A

Called for when a consensus and distinctiveness are both high

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13
Q

What is the situational covariance?

A

Called for when consensus and distinctiveness are both low

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14
Q

What is Discounting and counterfactual thinking?

A

The judgements people make are not always based on what actually happened but sometimes what people imagine would happen under different situations or if someone else was involved.

Ex. If you participated in the Milgram experiment, you think it was the person’s fault that the shocks were delivered to the max, not the situation that was responsible for the behavior, and that it would have been a different outcome if you were the participant.

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15
Q

What is the discounting principle?

A

Our confidence that a particular cause is responsible for a given outcome will be reduced (discounted) if there are other plausible causes that might have produced the same outcome.

Ex. Someone acting personable at an interview, we question is he really like this or is he just acting like this to get the job?

By pure logic we can’t make a confident attribution but we supplement the pure logic for our knowledge of what people are like.

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16
Q

What is Counterfactual thinking?

A

Thoughts of what might have, could have or should have happened “if only” something had happened differently

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17
Q

What is the emotional amplification?

A

An increase in an emotional reaction to an event that is proportional to how easy it is to imagine the event not happening.

Would you feel worse if someone you loved died in a plane crash that she switched her flight last minute? Or if someone you loved died in a plane crash after sticking to her assigned flight?

Most people say the last minute switch would make it worst

Ex. People at the Olympics seems more sad when they win the silver medal than when they win the bronze medal
This is because the silver medalists are more focused on what they did not receive (the gold) and the bronze medalists are glad they got a medal
Silver medalists think they should have done better “if only” a few things were different
Bronze medalists “at least” we received a medal.

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18
Q

What are errors and biases in attributions?

A

people’s causal attributions are occasionally subject to predictable errors and biases

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19
Q

What are self-serving attributional biases?

A

People are inclined to attribute their failures and other bad events to external circumstances but attribute the successful/good events to themselves

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20
Q

What is the fundamental attribution error?

A

The failure to recognize the importance of situational influences on behavior along with the corresponding tendency to overemphasize the importance of dispositions on behavior.

To what extent should we praise rich people

To what extent should we hold poor people accountable for their economic status

We should be more subject to the Fundamental attribution error when talking about someone else’s behavior than when talking about our own.
When talking about yourself you are more likely to focus on the situational causes
More likely to make situational attributions (see that their behavior is based on the situation)

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21
Q

What is the Actor-observer difference?

A

Participants had to declare why they decided to pursue their college degree in that subject or why their best-friend chose their subject

Participants referred more to characteristics of the person when explaining the other persons’ choice but less when explaining their own.

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22
Q

Westerners vs. Non-Westerners.

A

Westerners think about themselves more in the context of personal goals, attributions and preferences whereas non-westerners think about themselves more in terms of the social roles they occupy and their obligations to institutions.

Non-Westerners therefore have to pay more attention to others and to the details of the situations they find themselves into because effective action typically requires that they coordinate their actions with those of other people

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23
Q

What are the causal attribution for independent and interdependent peoples?

A

East Asians are more inclined than Westerners to attribute an actor’s behavior to the situation rather than to the person’s dispositions.

Ex. Attributions for the outcome of a sports match are not the same in interdependent countries than independent countries.

Western countries see more positive outcomes as the result of individual player’s abilities

Interdependent countries see more positive outcomes as the result of TEAM play

THIS MEANS THAT INTERDEPENDENT COUNTRIES ARE LESS PRONE TO FUNDAMENTAL ATTRIBUTION ERROR.

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24
Q

What are the differences in genders when it comes to attributions?

A

Men/Boys are more likely to attribute their failures to a lack of effort

Women/Girls are more likely to attribute their failures due to lack of abilities.

Based on an experiment conducted by Dweck, it was confirmed that
girls learn that criticism is due to their lack of abilities
boys learn that criticism is due to a lack of effort

25
Q

Order effects

A

Primacy effect and the recency effect

26
Q

What is the Primacy Effect?

A

A type of order effect whereby the information presented FIRST in a body of evidence has a disproportionate influence on our judgement

Most occur when information is ambiguous

27
Q

What is the Recency Effect?

A

A type of order effect whereby the information presented LAST in a body of evidence has a disproportionate influence on our judgement

28
Q

What is the Framing effect?

A

The influence on judgements resulting from the way information is presented, including the words used to describe that information or the order in which it is presented.

It can “frame” the way it is processed and understood.

Ex. Asking the same question in a different manner can change things dramatically (story of the Monk)
“can I smoke while I pray?” - the answer will probably be no
“can I pray while I smoke?” - this answer will probably be yes

29
Q

What is the pure framing effect?

A

The frame of reference is changed by reordering the information even though the content of the information remains the exact same

30
Q

What is the spin framing effect?

A

A form of framing that varies the content, not just the order that it is presented.

A company that has a product that is higher quality than competing products will introduce information that frames the consumer’s choice as one of quality. Another company whose prices are lower will feature information that frames the consumer’s choice as one of saving

Election candidates tend to use this to appeal to voters (ex. Pro-life vs. Pro-choice)

31
Q

Positive and Negative framing

A

A piece of meat described as 75 percent lean seems more appealing than one described as 25 percent fat.

Negative information tends to attract more attention and have a greater physiological impact than positive information

There is no “correct frame”

Looking at a physician’s point of view
if you want the patient to have the surgery you may say like x number of people are still alive after x number of years
If you don’t want the patient to have the surgery, you may say x number of people died I wouldn’t recommend it.

32
Q

What is Temporal framing ?

A

Suppose your friend asks you to help him move in on Saturday a week early and you say yes

Now suppose he asks you to help him move in Saturday night on Saturday morning and it is cold and you don’t really want to leave your house – you are more likely to say no or just pretend you didn’t see the message.

33
Q

What is the construal level theory?

A

A theory about the relationship between temporal distance (and other kinds of distance) and abstract or concrete thinking; psychologically distant actions and events are thought about in ABSTRACT terms; actions and events that are close at hand are thought about in CONCRETE terms.

34
Q

What are low levels of abstraction?

A

When thinking on this level, people are looking at the bigger picture; not focusing on details

More likely when thinking of close events

35
Q

What are high levels of abstraction?

A

When thinking on this level, people are looking at the near future (the smaller picture); and focusing on the details.

More likely when thinking of distant events

36
Q

What is the Confirmation bias?

A

The tendency to test a proposition by searching for evidence to support it rather than evidence to deny it.

Overconfidence is a pervasive bias of human

People look to confirm their suspicions rather than prove them wrong

37
Q

What is the motivated confirmation bias?

A

People can fall prey to confirmation bias without meaning to but it is also strongly possible that people will try to confirm their suspicions and only searching for things that confirm their suspicions and disregarding things that do not.

38
Q

What is Bottom-Up-Processing?

A

“data-driven” mental processing in which an individual forms conclusions based on stimuli encountered in the environment

39
Q

What is top-down processing?

A

“theory-driven” mental processing in which an individual filters and interprets new information in light of preexisting knowledge and expectations.

Preexisting knowledge is necessary for understanding

It allows us to interpret – for example – if one’s tears are happy or sad tears.

We have schemas for EVERYTHING

40
Q

What is the influence of schemas?

A

They direct our attention

They structure our memories

They influence our interpretation

41
Q

How do schemas influence attention?

A

Selective

We cannot focus on everything at once

The knowledge we bring to certain situations help us direct our attention to the most important things and largely ignoring everything else.

42
Q

What is the experiment of the basketball teams and the gorilla?

A

One team wore black and the other team wore white

They were told to count the amount of passes made by the members of one of the teams

Halfway through the 45 secs. A gorilla passed by in the middle of the scene

Only half of the participants noticed.

The participants failed to see the gorilla because they were so focused and their attention was directed to something else

43
Q

How do schemas influence memory?

A

Because schemas influence attention, they also influence memory

We are most likely to remember stimuli that have captured our attention

Experiment – half were told the wife was a librarian and the other half that she was a waitress, question were asked after and based on what they thought the woman was.

44
Q

How do schemas influence construal?

A

Schemas also influence how we interpret, or construe, information

People pay more attention to how intently and carefully the woman is reading if they think she is a librarian compared to a waitress

The information that is more accessible in memory can influence how we construe new information

We rely more on top-down processes to compensate for the inadequacies of the information obtained from the bottom-up

45
Q

How do schemas influence behaviour?

A

Schemas also influence our behavior

Certain types of behaviors are elicited automatically when people are exposed to stimuli in the immediate environment that bring to mind a particular action or schema

This is called priming a concept or schema

Priming means the presentation of information designed to activate a concept and hence making it accessible. A prime is the stimulus presented to activate the concept in question

46
Q

What is the Recent activation?

A

Recency is one of the most common determinants of which schemas get activated

If a schema has been brought to mind recently, it tends to be more accessible thus ready for use.

Research has shown that people’s judgements and behavior can be influenced by schemas primed by features of the surrounding environment, such as the objects in a room or the color of the walls.

47
Q

What are schemas?

A

Schemas normally allow us to make judgments and to act quickly and accurately but they can also mislead

48
Q

What is the intuitive system?

A

The intuitive system operates quickly and automatically, is based on associations, and performs many of its operations simultaneously (in parallel)

It virtually always produces some output – an answer – to the prevailing problem and does so very quickly

Intuitive systems automatically performs certain mental operations – assessments of how easily something comes to mind or of how similar two entities are – that powerfully influence judgement.

49
Q

What is the rational system?

A

The rational system is slower and more controlled, is based on rules and deduction and performs its operation one at a time (serially)

When stakes are high, or the contexts or problem is new, we need to be more careful and base our actions on deliberate more rational and more effortful thought

50
Q

What are heuristics?

A

Heuristics are intuitive mental operations, performed quickly and automatically, that provide efficient answers to common problems of judgement.

They yield answers that feel right and therefore often forestall more effortful, rational deliberate.

Although these heuristics serve us well, they sometimes produce mistaken judgements

51
Q

What is the availability heuristic?

A

The process whereby judgements of frequency or probability are based on how readily pertinent instances come to mind

Ex.Which Midwestern state has the most tornadoes each year; Nebraska or Kansas? They average the same but most people would probably answer Kansas because of the availability heuristic. This is because it comes to people’s minds the twister from the classical film The Wizard of Oz

52
Q

The representativeness heuristic

A

The process whereby judgements of likelihood are based on assessments of similarity between individuals and group prototypes or between cause and effect.

53
Q

Bias assessment of risk

A

One area where the availability heuristic can lead to trouble in everyday life involves assessments of the likelihood of different hazards. If people assess their risk by how easily they can bring to mind various hazards, they will be especially worried about those they hear a lot about in the media and not about the hazards that receive less attention, even if those are more dangerous.

Ex. More people die of suicide than homicide in the US per year but the media covers homicides a lot more.

54
Q

The representative heuristic

A

Instead of focusing on the true question of interest (i.e.) “How likely is it that this person is Republican?” we ask implicitly instead “Is this person similar to my prototype of a Republican”

55
Q

The resemblance between cause and effect

A

The representative heuristic also affects people’s assessments of causality

Big effects are thought to have big causes and small effects to have small causes, complicated effects to have complicated causes etc…

This however is not always accurate

Small causes can create big effects and vice versa (ex. A tiny virus can give rise to things like COVID-19 and AIDS) (ex. $1 trillion was not enough to prevent the Taliban from taking over Afghanistan)

56
Q

How are representativeness affects causal judgement is the realm of pseudoscientific belief system.

A

An example of this would be astrological signs

For example when people’s astrological signs are Aries (the ram) they are supposed to be quick tempered and head strong while Virgos (the virgin) are supposedly modest and retiring, and so on.
The personality profiles that accompanied astrological signs have been shown time and time again to have absolutely no validity so why is it that astrology signs are so popular?

57
Q

The regression effect

A

The statistical tendency, when two variables are imperfectly correlated, for extreme values of one of them to be associated with less extreme values of another

58
Q

The regression fallacy

A

The failure to recognize the influence of the regression effect and to instead offer a causal theory for what is really a simple statistical regularity.

Your sports fan for example you’ve probably heard of the Sports Illustrated jinx