Social Cognition Flashcards
Social Cognition
How people think about themselves and the social world
How people select, interpret, remember, and use social information to make judgements and decisions.
Schemas
Mental structures people use to organize their knowledge about he social world around themes or subjects that would influence the information people notice, think about, and remember.
Person schemas
appearance, behavior, personality, preferences (of the other person)
Social schemas
being respectful, and other social expectations such as a man paying for dates or making sure you’re presentable for an interview
Sterotypes
applied rapidly and automatically when we encounter other people, is applied to member of social groups, genders, or race.
Accessibliity
the extent to which schemas and concepts are at the forefront of people’s minds and are therefore more likely to be used when making judgements about the social world.
Priming
The process by which recent experiences increase the accessibility of a schema, trait or concept. It is automatic and occurs unintentionally and unconsciously.
What are three reasons a schema would become accessible?
Some schemas are chronically accessible due to past experience.
Something can become accessible because it is related to a current goal
Schemas can become temporarily accessible because of our recent experiences
Self-Fulfilling Prophecy
The case whereby people have an expectation about what another person is like, which influences how they act towards that person. Which causes that person to behave consistently with the people’s original expectations, making the expectations come true
More likely to occur when people are distracted
Behavioral confirmation
acting in such a way as to make your belief true
Judgmental Heuristics
Mental shortcuts people use to make judgements quickly and efficiently.
-They do not guarantee that people will make accurate inferences about the world
-sometimes heuristics are inadequate for the job at hand, or misapplied leading to faulty judgments.
Availability Heuristics
A mental rule of thumb whereby people base a judgement on the ease of which they can bring something to mind
Representative heuritic
A mental shortcut where people classify something according to how similar it is to a typical case
Base Rate Information
A statistic used to describe the percentage of a population that demonstrates some characteristic.
Ex: the percentage of students at a particular college who have major depressive disorder.
Anchoring and Adjustment Heuristic
A mental shortcut whereby people use a number or value as a starting point and then adjust insufficiently from this anchor